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  • Samsung Continues its Anti-Apple Campaign with a new TV Commercial


    Samsung recently aired a new commercial where it continues to promote its “The next big thing is already here” message referring to the Samsung Galaxy S III handset. In the latest commercial, customers are shown waiting in line for what is presumably meant to be Apple’s iPhone 5 (although the product is never mentioned by name). You can watch the video below:



    Customers are shown calling the device a “precious jewel” and expressing excitement that the headphone jack will be on the bottom of the device. There was particular attention paid to the new, smaller Lightning connector Apple introduced with the iPhone 5. Here, the Apple fans proclaim that the Lightning port is “all digital” but admit that they don’t exactly know what that means. The iPhone 5 buyers are also seen talking about how an adapter is needed to use the Lightning port with legacy accessories but one person has to say that Apple makes “the coolest adapters.”

    As per previous ads, the Apple fans that come cross Samsung’s latest flagship Android set are left wanting more as the features of the device are shown off or touted. An example of this would be two users on the street exchanging music playlists via NFC by touching their phones together. It was also noted in the commercial that the Galaxy S III has a larger display than the 4-inch screen on the iPhone 5 and that is Samsung’s handset had 4G LTE connectivity before Apple.

    The Samsung advertisement comes in just a week after the iPhone 5 was unveiled. The purpose of the advertisement is to attempt to take away some of the momentum that Apple has gained with the announcement of the iPhone 5 last week. We'll see how effective the campaign is when more data starts to roll in.

    Source: YouTube (Samsung Mobile USA)
    This article was originally published in forum thread: Samsung Continues its Anti-Apple Campaign with a new TV Commercial started by Akshay Masand View original post
    Comments 97 Comments
    1. Mrteacup's Avatar
      Mrteacup -
      Quote Originally Posted by bigboyz View Post
      Its an opinion in the end. We are all entitled. Funny how we all pick sides and defend them tooth and nail. What is Apple giving us? What is Samsung giving us? Not a damn thing! Relax and get the phone of your choice..yikes.
      first world problems..
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      Quote Originally Posted by sammy1977 View Post
      I love these commercials!! Most of it is so true! I have a 4S, wife has the SG3, which is a better phone IMO. I don't expect the 5 to be much better...
      Exactly. The iPhone 5 is trash compared to the sg3
    1. rockyseay's Avatar
      rockyseay -
      That commercial is funny as heck to me lol. I love my Apple products to death lol.
    1. bish0p34's Avatar
      bish0p34 -
      I liked the commercial actually. Very witty and well done. Either way guys, enjoy YOUR phone (whatever OS and manufacturer you pick).
    1. Eiswritsat's Avatar
      Eiswritsat -
      Quote Originally Posted by SneakyFox View Post
      How is he 'talking out of his a**'?

      It's already been reported that Samsung are set to unveil the Galaxy S4 early next year -Google it if you want to.

      As for everything else, he's right about that. Like Apple, Samsung will naturally upgrade their product, so there will be improvements from the S3. No doubt a bigger screen, better processor etc etc. They're hardly going to release a new phone if the specs haven't been improved.

      Judging by your signature though, I reckon you're only going to continue kicking off at Apple fans. Whatevs.
      I guess he couldn't sense the sarcasm when I said the 6 core processor and peanut butter and jelly software. Since that's all that Samsung does. I guess some people take everything literal...

      Quote Originally Posted by Painkiller006 View Post
      Samsung denied that rumor btw. Talking out of his a** by saying it's gonna have 6 cores and the next version of the OS when Google hasn't announced anything about it. I have no preference to "kicking fans" whether it be Apple or Android fans that talk nonsense. Hate both fanboys equally
      It's called sarcasm....
    1. Airwaves182's Avatar
      Airwaves182 -
      Quote Originally Posted by Mattme11 View Post
      to me i want soming that can Fit in my hand and pockets, a good battery life and alot of customization. my iphone 4 gives me a good battery because ive looked after it, a good size not to big or to small and with it been jailbroken i have a **** ton of customization.
      You must be a tiny guy! I feel bad for you.
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by Saved0ne View Post
      And why are you on an Apple website? Rofl.



      Boom nuffsed.
      Maybe because his WIFE has an iPhone, and like lots of husbands, he tries to keep up with facts for her phone.

      BOOM. Nuff said.
    1. scroogelives's Avatar
      scroogelives -
      Quote Originally Posted by feidhlim1986 View Post
      Apple bashes competition in advertising and it's just good marketing.
      Samsung does it and its "anti-apple"

      ...uhhh
      Only adverts I have seen by apple tell you about the apple product and nothing else!! Try putting some glasses on
    1. td1439's Avatar
      td1439 -
      Quote Originally Posted by Painkiller006 View Post
      Is that how closed minded and self center person you are? That you don't talk to anyone else unless they have an iphone? Must not have many friends then
      I wasn't talking about myself. I'm at work, not in line at an Apple store. I was talking about the iFanboys who treat Apple like a religion and a phone like some sacred idol. I'm talking about the Steve Jobs worshippers who defend anything and everything Apple does and who mindlessly attack anyone who critiques something Apple does or points out a positive aspect of a Samsung product.
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by PokemonDesigner View Post
      Exactly. The iPhone 5 is trash compared to the sg3
      No, not trash. Just different from it. Each has its strong points and weak points.
    1. unison999's Avatar
      unison999 -
      Believe it or not this commercial gave more credit than iPhone is due, the lines I am seeing is not that long this year.

      I drove by Apple Store this morning to see if there is a line, there was a very short line. Not even close to what I have seen on iPhone previous launches.
      Got into the office and saw the 2 iFanbois not in the office yet, so I knew they went to get iPhone 5.
      They came in not long after I got in, they did not need to wake up early to get in line.
      Each of them went to the AT&T store near them at 9AM and got one, which would be unheard of on previous launches.
      So it did not sell out until the around 10AM which is 1 hour after the store opened.
      According to the AT&T rep they said they got 1/2 the inventory compared to what they had on launch for iPhone 4S yet it took this long to sell out...
    1. zplit's Avatar
      zplit -
      Quote Originally Posted by unison999 View Post
      Believe it or not this commercial gave more credit than iPhone is due, the lines I am seeing is not that long this year.

      I drove by Apple Store this morning to see if there is a line, there was a very short line. Not even close to what I have seen on iPhone previous launches.
      Got into the office and saw the 2 iFanbois not in the office yet, so I knew they went to get iPhone 5.
      They came in not long after I got in, they did not need to wake up early to get in line.
      Each of them went to the AT&T store near them at 9AM and got one, which would be unheard of on previous launches.
      So it did not sell out until the around 10AM which is 1 hour after the store opened.
      According to the AT&T rep they said they got 1/2 the inventory compared to what they had on launch for iPhone 4S yet it took this long to sell out...
      Wish I could same the same about the line here in NYC. My friend is there since 6am still there waiting to get he's iPhone.
    1. The6uest's Avatar
      The6uest -
      Quote Originally Posted by PokemonDesigner View Post
      Exactly. The iPhone 5 is trash compared to the sg3
      Man, I want some of the stuff you're smoking..
    1. flguy725725's Avatar
      flguy725725 -
      Didn't see this ad until passing by a crowd in line at the apple store and they were talking about the ad. The ad is dead on...lol I actually think I saw or heard the exact same comments from a majority of the people in line. I wouldn't be suprised if half of the people on here responding weren't actually in line themselves. Too funny.
    1. rockyseay's Avatar
      rockyseay -
      So I've been playing with my iPhone 5 for a couple hours and I can tell you that it's hardly and differences. I mean its the same FREAKING performance as the 4s. I can't even see a difference in speed. Then my iPhone 4S is booting faster. WTF!!!!!!!!
    1. LTechTalk's Avatar
      LTechTalk -
      Samsung are jealous of apple obviously ! But apple has more fans and customers
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by LTechTalk View Post
      Samsung are jealous of apple obviously ! But apple has more fans and customers
      I know one thing. I'm "slightly" hard of hearing, and for me the S3 speaker was MUCH louder than the iPhone 5. Hell, my old 4 was louder than this current version. Really becoming more disappointed in it as the day goes by. At least I still have 13 days left to decide if I want to keep it, return it for refund or that I like it so well that I return the 32 and grab the 64.