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  • Samsung Continues its Anti-Apple Campaign with a new TV Commercial


    Samsung recently aired a new commercial where it continues to promote its “The next big thing is already here” message referring to the Samsung Galaxy S III handset. In the latest commercial, customers are shown waiting in line for what is presumably meant to be Apple’s iPhone 5 (although the product is never mentioned by name). You can watch the video below:



    Customers are shown calling the device a “precious jewel” and expressing excitement that the headphone jack will be on the bottom of the device. There was particular attention paid to the new, smaller Lightning connector Apple introduced with the iPhone 5. Here, the Apple fans proclaim that the Lightning port is “all digital” but admit that they don’t exactly know what that means. The iPhone 5 buyers are also seen talking about how an adapter is needed to use the Lightning port with legacy accessories but one person has to say that Apple makes “the coolest adapters.”

    As per previous ads, the Apple fans that come cross Samsung’s latest flagship Android set are left wanting more as the features of the device are shown off or touted. An example of this would be two users on the street exchanging music playlists via NFC by touching their phones together. It was also noted in the commercial that the Galaxy S III has a larger display than the 4-inch screen on the iPhone 5 and that is Samsung’s handset had 4G LTE connectivity before Apple.

    The Samsung advertisement comes in just a week after the iPhone 5 was unveiled. The purpose of the advertisement is to attempt to take away some of the momentum that Apple has gained with the announcement of the iPhone 5 last week. We'll see how effective the campaign is when more data starts to roll in.

    Source: YouTube (Samsung Mobile USA)
    This article was originally published in forum thread: Samsung Continues its Anti-Apple Campaign with a new TV Commercial started by Akshay Masand View original post
    Comments 97 Comments
    1. jadid's Avatar
      jadid -
      Quote Originally Posted by fumiteru View Post
      This is so childish!!!! Just say you have a best phone, and consumers will decide what's best for them... this ad makes me think of my grandparents... back to the 60s...
      So I believe you also thought the PC Vs Mac commercial from Apple were childish, right? Because Apple could have simply said they have a better computer and allow the consumer to deiced what's best for them, right?
    1. gideon1's Avatar
      gideon1 -
      Why get the S3?? The S7 will be out by the time the next iPhone arrives with an even BIGGER screen, a bunch of ******** stuff that you wont use, and it will still have the same ****** plastic construction quality. Screw Samsung and their POS phones that they never support more than a few months before they move on to the NEXT BIG PHONE!

      Why get the S3?? The S7 will be out by the time the next iPhone arrives with an even BIGGER screen, a bunch of bullcrap stuff that you wont use, and it will still have the same horrible plastic construction quality. Screw Samsung and their POS phones that they never support more than a few months before they move on to the NEXT BIG PHONE!
    1. dwizurd's Avatar
      dwizurd -
      Quote Originally Posted by Retrolock View Post
      It's a funny commercial. It's just too weird to see two guys bumping their phones lol. What for a music playlist? Next thing you know they'll be bumping.. way down there lol
      I'm still laughing about this.⬆⬆
      The commercial was funny, I'm still not switching to the SGS3, but I can laugh at the jabs taken at us "fan boys"
    1. zeroskater61's Avatar
      zeroskater61 -
      Quote Originally Posted by fleurya View Post
      They can make fun of people standing in lines for iPhones all they want, but anyone with the the smallest amount of common sense know that Samsung would love to have that kind of demand and attention .

      I agree. Not an apple fan boy or anything but when have you ever seen or heard about ppl waiting in line for hours just to buy a Samsung or an HTC, BlackBerry Or any phone that isn't the iPhone?
    1. klouud's Avatar
      klouud -
      the only problem is that the SG3 is running Android... sooooo.... yeah... thats a thing...
    1. Eiswritsat's Avatar
      Eiswritsat -
      Isnt the galaxy S4 suppose to be released in march? im sure it will have a 6 core processor, bigger screen, Android's peanut butter and jelly sandwich software, and even harder throw to zoom feature. All the Fandroids will buy it even though they just bought the galaxy S3 but yet call iPhone owners SHEEP. Talk about the pot calling the kettle black.....
    1. Painkiller006's Avatar
      Painkiller006 -
      Quote Originally Posted by Eiswritsat View Post
      Isnt the galaxy S4 suppose to be released in march? im sure it will have a 6 core processor, bigger screen, Android's peanut butter and jelly sandwich software, and even harder throw to zoom feature. All the Fandroids will buy it even though they just bought the galaxy S3 but yet call iPhone owners SHEEP. Talk about the pot calling the kettle black.....
      Talk about talking out of your A**
    1. fleurya's Avatar
      fleurya -
      Quote Originally Posted by feidhlim1986 View Post
      Apple bashes competition in advertising and it's just good marketing.
      Samsung does it and its "anti-apple"

      ...uhhh
      Apple's commercials were a critique on the competing product.

      Samsung's are just making fun of the users.

      Big difference in style, intent, and maturity.
    1. SneakyFox's Avatar
      SneakyFox -
      Quote Originally Posted by Painkiller006 View Post
      Talk about talking out of your A**
      How is he 'talking out of his a**'?

      It's already been reported that Samsung are set to unveil the Galaxy S4 early next year -Google it if you want to.

      As for everything else, he's right about that. Like Apple, Samsung will naturally upgrade their product, so there will be improvements from the S3. No doubt a bigger screen, better processor etc etc. They're hardly going to release a new phone if the specs haven't been improved.

      Judging by your signature though, I reckon you're only going to continue kicking off at Apple fans. Whatevs.
    1. Painkiller006's Avatar
      Painkiller006 -
      Quote Originally Posted by SneakyFox View Post
      How is he 'talking out of his a**'?

      It's already been reported that Samsung are set to unveil the Galaxy S4 early next year -Google it if you want to.

      As for everything else, he's right about that. Like Apple, Samsung will naturally upgrade their product, so there will be improvements from the S3. No doubt a bigger screen, better processor etc etc. They're hardly going to release a new phone if the specs haven't been improved.

      Judging by your signature though, I reckon you're only going to continue kicking off at Apple fans. Whatevs.
      Samsung denied that rumor btw. Talking out of his a** by saying it's gonna have 6 cores and the next version of the OS when Google hasn't announced anything about it. I have no preference to "kicking fans" whether it be Apple or Android fans that talk nonsense. Hate both fanboys equally
    1. Saved0ne's Avatar
      Saved0ne -
      Quote Originally Posted by sammy1977 View Post
      I love these commercials!! Most of it is so true! I have a 4S, wife has the SG3, which is a better phone IMO. I don't expect the 5 to be much better...
      And why are you on an Apple website? Rofl.

      Quote Originally Posted by fleurya View Post
      Apple's commercials were a critique on the competing product.

      Samsung's are just making fun of the users.

      Big difference in style, intent, and maturity.
      Boom nuffsed.
    1. Jammol's Avatar
      Jammol -
      I understand all the fanboy stuff....

      I have owned iPhones since the first, and all of them up until the iPhone4.(my wife has it now). I tried out android and really liked it, because of the unity it offered, just like Apple has unity with it's product. I now have the SG3, and it is really a good phone. I am not disappointed by it. Why? Because it does everything that my iPhones did.

      I don't care about who copies who, and if you really want to get down to it, Apple did it's own share of copying. How come no-one is talking about that?! Each company brings what they do to the table, end of story.

      And to the guy that said something about the S7?! Really? It's been a trend of Android makers to release multiple phones. So PLEASE, END THAT STUPID ARGUMENT!!!

      And to be fair, what has really been improved upon with the iPhone5 that the iPhone4s couldn't do? Really?! And why the hell would you make a phone so big yet so slim and hard to hold Samsung?!!!!


      Dammit all to hell.
    1. Mattme11's Avatar
      Mattme11 -
      to me i want soming that can Fit in my hand and pockets, a good battery life and alot of customization. my iphone 4 gives me a good battery because ive looked after it, a good size not to big or to small and with it been jailbroken i have a **** ton of customization.
    1. zplit's Avatar
      zplit -
      Quote Originally Posted by Jammol View Post
      I understand all the fanboy stuff....

      I have owned iPhones since the first, and all of them up until the iPhone4.(my wife has it now). I tried out android and really liked it, because of the unity it offered, just like Apple has unity with it's product. I now have the SG3, and it is really a good phone. I am not disappointed by it. Why? Because it does everything that my iPhones did.

      I don't care about who copies who, and if you really want to get down to it, Apple did it's own share of copying. How come no-one is talking about that?! Each company brings what they do to the table, end of story.

      And to the guy that said something about the S7?! Really? It's been a trend of Android makers to release multiple phones. So PLEASE, END THAT STUPID ARGUMENT!!!

      And to be fair, what has really been improved upon with the iPhone5 that the iPhone4s couldn't do? Really?! And why the hell would you make a phone so big yet so slim and hard to hold Samsung?!!!!


      Dammit all to hell.
      All bs dude... Have u seen any iPhone coming out and called galaxy killer or android killer?! Is the other way all damn phones the comes out is called iPhone killer and yet the iPhone is on the top alone. 1. iPhone then everything else. I have galaxy s3 and feels like a damn toy. Now when u have an iPhone feels like a phone and for sure looks much better. Take ur post to another place. All to hell!!!
    1. td1439's Avatar
      td1439 -
      What an unrealistic commercial. The people waiting in line for hours at an Apple store would never call an S3 "cool." Hell, they wouldn't even talk to the person holding a Samsung.
    1. Buckmaster's Avatar
      Buckmaster -
      I was a iphone fan, but when 4s came out, I bought a Galaxy s2 and loved it, blowen away with what it coud do right out of the box. I could not wait for the Galaxy s3, and love it. I carry it in my shirt pocket, never really cared about what the plastic covers because I put a case on any phone I owned. Not for looks but for protecting in the job I have ( Millwright ). There is no way I would go back to Itunes and JB as long as Apple keeps playing catch up. Galaxy s3 rocks, it is amazing phone. There is just no comparing the Galaxy s3 with the Iphone 5. With saying that, my wife hates my phone. way to busy for her. So I took her to order her a Iphone 5, and I bet it will be a very nice solid phone and she will love it.
      I am typing this on my Macbook Air, without a doubt the best laptop I have every owned, and like the Galaxy s3, I plan on never going back to a PC.
      If you still love Iphone, more power to you my friend, it will be a great phone. I was hoping Apple was going to blow the top off with this update, just in my mind, very disappointing.
    1. Painkiller006's Avatar
      Painkiller006 -
      Quote Originally Posted by zplit View Post
      All bs dude... Have u seen any iPhone coming out and called galaxy killer or android killer?! Is the other way all damn phones the comes out is called iPhone killer and yet the iPhone is on the top alone. 1. iPhone then everything else. I have galaxy s3 and feels like a damn toy. Now when u have an iPhone feels like a phone and for sure looks much better. Take ur post to another place. All to hell!!!
      Weird, it's the other way around for me. The iphone feels like a damn fragile toy. The SIII and the One X say Hi to your iphone is on the top alone statement. Two phones that provide more features to the user, heck even my Galaxy Nexus performs better than any iphone i have used. But it all comes down to personal preference!

      Quote Originally Posted by td1439 View Post
      What an unrealistic commercial. The people waiting in line for hours at an Apple store would never call an S3 "cool." Hell, they wouldn't even talk to the person holding a Samsung.
      Is that how closed minded and self center person you are? That you don't talk to anyone else unless they have an iphone? Must not have many friends then
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by SneakyFox View Post
      How is he 'talking out of his a**'?

      It's already been reported that Samsung are set to unveil the Galaxy S4 early next year -Google it if you want to.

      As for everything else, he's right about that. Like Apple, Samsung will naturally upgrade their product, so there will be improvements from the S3. No doubt a bigger screen, better processor etc etc. They're hardly going to release a new phone if the specs haven't been improved.

      Judging by your signature though, I reckon you're only going to continue kicking off at Apple fans. Whatevs.
      The bigger screen is the Note 2 that is coming out (November'ish) and comes with a quad core clocked at 1.6 and I think a 5.8" screen. If I remember correctly,the "S4 being announced in March" info was refuted by Samsung.
    1. zplit's Avatar
      zplit -
      Quote Originally Posted by Buckmaster View Post
      I was a iphone fan, but when 4s came out, I bought a Galaxy s2 and loved it, blowen away with what it coud do right out of the box. I could not wait for the Galaxy s3, and love it. I carry it in my shirt pocket, never really cared about what the plastic covers because I put a case on any phone I owned. Not for looks but for protecting in the job I have ( Millwright ). There is no way I would go back to Itunes and JB as long as Apple keeps playing catch up. Galaxy s3 rocks, it is amazing phone. There is just no comparing the Galaxy s3 with the Iphone 5. With saying that, my wife hates my phone. way to busy for her. So I took her to order her a Iphone 5, and I bet it will be a very nice solid phone and she will love it.
      I am typing this on my Macbook Air, without a doubt the best laptop I have every owned, and like the Galaxy s3, I plan on never going back to a PC.
      If you still love Iphone, more power to you my friend, it will be a great phone. I was hoping Apple was going to blow the top off with this update, just in my mind, very disappointing.
      Respect ur post more than any other here. Because u love a phone does not means the other phone are piss of sh**t. I do like my galaxy s3 but it feels like a toy and my iPhone 4s which is my personal feels better again is just my opinion. I can say I have the best to two world. And waiting for what I hope is the best phone yet iPhone 5.
    1. gytheran's Avatar
      gytheran -
      IPhone sets the bar to which all others compare. It is stylish, solid, stable, and does everything I need from of a smartphone and it does it exceedingly well. That is why the IPhone succeeds. My 5 arrives tomorrow, as does my wife's and we cannot wait!