Samsung Continues its Anti-Apple Campaign with a new TV Commercial
Samsung recently aired a new commercial where it continues to promote its “The next big thing is already here” message referring to the Samsung Galaxy S III handset. In the latest commercial, customers are shown waiting in line for what is presumably meant to be Apple’s iPhone 5 (although the product is never mentioned by name). You can watch the video below:
Customers are shown calling the device a “precious jewel” and expressing excitement that the headphone jack will be on the bottom of the device. There was particular attention paid to the new, smaller Lightning connector Apple introduced with the iPhone 5. Here, the Apple fans proclaim that the Lightning port is “all digital” but admit that they don’t exactly know what that means. The iPhone 5 buyers are also seen talking about how an adapter is needed to use the Lightning port with legacy accessories but one person has to say that Apple makes “the coolest adapters.”
As per previous ads, the Apple fans that come cross Samsung’s latest flagship Android set are left wanting more as the features of the device are shown off or touted. An example of this would be two users on the street exchanging music playlists via NFC by touching their phones together. It was also noted in the commercial that the Galaxy S III has a larger display than the 4-inch screen on the iPhone 5 and that is Samsung’s handset had 4G LTE connectivity before Apple.
The Samsung advertisement comes in just a week after the iPhone 5 was unveiled. The purpose of the advertisement is to attempt to take away some of the momentum that Apple has gained with the announcement of the iPhone 5 last week. We'll see how effective the campaign is when more data starts to roll in.
(Samsung Mobile USA