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  • Samsung Continues its Anti-Apple Campaign with a new TV Commercial


    Samsung recently aired a new commercial where it continues to promote its “The next big thing is already here” message referring to the Samsung Galaxy S III handset. In the latest commercial, customers are shown waiting in line for what is presumably meant to be Apple’s iPhone 5 (although the product is never mentioned by name). You can watch the video below:



    Customers are shown calling the device a “precious jewel” and expressing excitement that the headphone jack will be on the bottom of the device. There was particular attention paid to the new, smaller Lightning connector Apple introduced with the iPhone 5. Here, the Apple fans proclaim that the Lightning port is “all digital” but admit that they don’t exactly know what that means. The iPhone 5 buyers are also seen talking about how an adapter is needed to use the Lightning port with legacy accessories but one person has to say that Apple makes “the coolest adapters.”

    As per previous ads, the Apple fans that come cross Samsung’s latest flagship Android set are left wanting more as the features of the device are shown off or touted. An example of this would be two users on the street exchanging music playlists via NFC by touching their phones together. It was also noted in the commercial that the Galaxy S III has a larger display than the 4-inch screen on the iPhone 5 and that is Samsung’s handset had 4G LTE connectivity before Apple.

    The Samsung advertisement comes in just a week after the iPhone 5 was unveiled. The purpose of the advertisement is to attempt to take away some of the momentum that Apple has gained with the announcement of the iPhone 5 last week. We'll see how effective the campaign is when more data starts to roll in.

    Source: YouTube (Samsung Mobile USA)
    This article was originally published in forum thread: Samsung Continues its Anti-Apple Campaign with a new TV Commercial started by Akshay Masand View original post
    Comments 97 Comments
    1. hispasat's Avatar
      hispasat -
      Pay no attention to Samsung, site is about apple stuff
    1. zplit's Avatar
      zplit -
      I
      Like how u can share a pic or
      Play list by putting the phones together but real thing is I have both iPhone 4s and the galaxy s3 and all my friends and most of my family iPhones and I only know one person and is a galaxy s2 which i sold early this year. Just my opinion and not trying to hate but I always try new
      Phones androids and even
      Windows but I always end up going back to iPhone. Funny commercial
      Thought
      Lol.
    1. Jdot1224's Avatar
      Jdot1224 -
      Quote Originally Posted by bigboyz View Post
      Its an opinion in the end. We are all entitled. Funny how we all pick sides and defend them tooth and nail. What is Apple giving us? What is Samsung giving us? Not a damn thing! Relax and get the phone of your choice..yikes.
      Lol exactly.. Well said!
    1. Mustafabaquari's Avatar
      Mustafabaquari -
      Yeah samsung is really trying hard beating the iPhone 5 0Gadgets | We are Zero | iPhone 5 making Samsung panic : Have a look and know why
    1. fleurya's Avatar
      fleurya -
      Quote Originally Posted by feidhlim1986 View Post
      Apple bashes competition in advertising and it's just good marketing.
      Samsung does it and its "anti-apple"

      ...uhhh
      Apple did at one time with the Mac v. PC which I really didn't like, and they mercifully quit that campaign.

      Samsung should learn from their mistake.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by The6uest View Post
      When has Apple bashed the competition except for those old Mac vs. PC commercials?
      Why even ask when then follow up with...except?

      The Mac Vs PC ads ran for almost 4 years! It was hardly just one or two ads. It had dozens and dozens of ads in multiple countries, even localized the campaign for different regions.
    1. redzombi2k's Avatar
      redzombi2k -
      Its funny how defensive some people are getting about this ad. Samsung is not forcing anyone to buy there phone. I found it to be both humorous and entertaining. That said, I currently own a 4s and love it. I also think the S3 is an amazing phone. The world is big enough for more than one phone people.
    1. hogcia's Avatar
      hogcia -
      lol, funny. The ONLY reason I ordered the i5 is for the iOS system & Appstore, but with apple's history I dont think I will be jumping for next years iPhone 5S.
    1. rickuk's Avatar
      rickuk -
      They can't be Apple customers in the line, if they had used the new Maps on IOS6 they would never have found their way to the store
    1. rcm's Avatar
      rcm -
      It's so funny that samsung ran the same comercial last year against the crappy 4s and still it sold twice as much as the S3 and still they do the same thing and the phone already sold more than 2 million, the problem with samsung it's that their line is too complicated, for the S2 they had like 10 different models that did 10 different things, yet apple had 1 model that did 10 different things. And the S3 is the same, there is more than 1 model and yet apple only needs 1 iphone to do all. The screen thing is crap, all it gives you is more room to break in either your pocket or by accident, and Android is the worst operating system ever, i've used it and didn't like it at all. Yet it has advantages, expandable memory, faster processor, better sync with the pc since you don't need itunes, but most games come on ios first anyway, and are cheaper too and who really uses a phone for video or sound editing???. The problem with samsung it that it concentrates it's campain on the obvious instead of actually showing real comparisons, show the same game on both devices to see which is better, use the cloud software of both devices at the same time to see the difference, but stop comparing the screen, stop comparing processor and ram, actually compare the things we really care about. Oh and by the way the part about the grandparents using the iphone and the grandson using the S3...IF MY GRANDFATHER EVEN KNEW HOW TO TURN ON THE IPHONE THAT WOULD BE AWESOME SO DON'T TELL ME THAT THE S3 IS THE PHONE YOUNG PEOPLE USE, BECAUSE ONLY HIPSTERS AND PEOPLE WHO ARE TOO CHEAP FOR A REAL PHONE ARE THE ONES WHO BOTHER WITH A SAMSUNG.
    1. tadashii18's Avatar
      tadashii18 -
      Haha this is just like the PS3 vs. XBox argument.
    1. traktor03's Avatar
      traktor03 -
      Its a battle between two. Ig company's who is going to make a better device.for us consumers it's a choice which to choose. Not to argue.
    1. Retrolock's Avatar
      Retrolock -
      It's a funny commercial. It's just too weird to see two guys bumping their phones lol. What for a music playlist? Next thing you know they'll be bumping.. way down there lol
    1. Soldierboykillm's Avatar
      Soldierboykillm -
      Quote Originally Posted by bigboyz View Post
      Its an opinion in the end. We are all entitled. Funny how we all pick sides and defend them tooth and nail. What is Apple giving us? What is Samsung giving us? Not a damn thing! Relax and get the phone of your choice..yikes.
      Well said my friend
    1. mortopher's Avatar
      mortopher -
      Quote Originally Posted by fleurya View Post
      The saddest part of all is that they have to make up fake over-the-top stupid things people say in order to then make fun of it. If people were really that stupidly excited, I'd give them some slack on making fun of them. But it's just not true.
      Have you ever camped out for an Apple product? Some of the more fanatic users that you'll see there aren't that far off from what the commercial depicts. They are certainly in the minority, but some of them do act and talk as if the next Apple product is going to cure cancer.

      Personally, I think this video is a much funnier critique of iPhone 5:

    1. sane478's Avatar
      sane478 -
      Quote Originally Posted by bigboyz View Post
      Its an opinion in the end. We are all entitled. Funny how we all pick sides and defend them tooth and nail. What is Apple giving us? What is Samsung giving us? Not a damn thing! Relax and get the phone of your choice..yikes.
      +1.....It's all opinions....there will always be pros & cons to EVERYTHING in life...My dad has a Android device and I iPhone but his phone has a few features I like and vice versa with him...
    1. Harambur's Avatar
      Harambur -
      cool ad. can't deny that. lol
    1. cgfusion's Avatar
      cgfusion -
      Samsung has to resort to this type of slander, they have nothing on the iPhone. I've already gotten commitments from 32 families to boycott all Samsung products (ALL), working on more, and they are working on more.
    1. tbchamp81's Avatar
      tbchamp81 -
      Funny! Every new phone is the "iPhone killer". Only the iPhone isn't dead yet. Lol
    1. jerry69's Avatar
      jerry69 -
      this is seriously childish behavior
      i feel like im watching presidential campaign advert :-|

      is this the levels we've sunk too?