Time Warner to Possibly Give User Interface Control to Apple for Set Top Box
According to The Hollywood Reporter
, Time Warner’s chief operating officer, Rob Marcus, recently said that his company has spoken with Apple about possible agreements regarding cable service at the Goldman Sachs Communacopia conference. Apple has reportedly been interested in providing or controlling the cable operator’s user interface in a push to have a greater presence in the living room.
According to Marcus, to achieve its goals Time Warner may consider “giving up control of the interface” to “maximize the capabilities” and “give Time Warner Cable customers the best possible experience.” If Time Warner was to give up their control, the cable operator would need to ensure that customers know its TV services are being provided by Time Warner Cable and not any third parties. Marcus did clarify that Time Warner may give up user interface control but won’t be giving up “the customer relationship.”
The news comes in after a number of reports have indicated that Apple has expressed interest in building a set-top cable box. An Apple set-top cable box is a device that is not expected to hit the market anytime soon if at all due to the talks with media companies and cable providers which end up getting nowhere. If the comments from Marcus suggest that Time Warner Cable is not one of the companies who will stand in Apples way than things might turn around sooner rather than later.
Apple is also said to have had discussion with major cable operators to let consumers use a branded set-top box to view both live television and Internet based content. Previous rumors have pointed towards the Cupertino California company proposing an advanced cloud-based video recording service that would blur the line between live and on-demand content. The one featured that Apple was rumored to be particularly interested in was the ability to store recorded content in the cloud, allowing users to start any show at any time from a number of devices beyond their living room television set.
Although the ideas sound great and convenient for consumers, we’ll have to wait and see if a deal can be ironed out between Apple and a cable provider before we get too excited.
Source: The Hollywood Reporter