Apple Design Team Wins Design and Art Direction Awards
Sir Jonathan Ive and the entire 16-person Apple design team recently attended a prestigious award ceremony. It was the first time that Apple’s design team ever attended an award ceremony and it was for a good reason too; to be named the best brand and best design studio of the last 50 years. The entire design team was on-hand at the D&AD awards dinner held at Evolution in Battersea Park in London according to the London Evening Standard.
For those of you who didn’t know, D&AD is Design and Art Direction, which is a British educational charity that promotes excellence in design and advertising. The annual awards that are handed out are considered to be a major event in the advertising and design world.
This time around the event was even bigger than usual as D&AD was celebrating its 50th anniversary by recognizing some of the best designers and advertisers of the last 50 years. Apple won the design award while Collet Dickenson Pearce & Partners was named the best advertising agency of the last half-century. At the event, Apple was recognized to be the only company with two awards according to DigitalArts
Awards aside, a public appearance for Apple’s design team is particularly unique as Ive and his team are typically an unheard of group from a secretive company. An older profile of Ive mentioned that he and his team worked in a large secretive open studio that many Apple employees weren’t allowed to enter. As far as the awards go, given the reviews and sales of Apple products in the past few years, it isn’t much of a surprise to see the Cupertino California company win some awards.
Source: London Evening Standard