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  • Are You Aware of Apple's Lifetime Limit on iPad Purchases?

    I wasn't aware of it. My friends weren't either. How about you?

    Of course, we're all aware of Apple's limit of two iPad purchases per customer. But who knew this "limit" was iron clad for life?

    After all, if we have a booklet full of identical coupons valid one per customer, every day we can use one coupon - ultimately redeeming the full value of the booklet on a day-by-day basis as a lone customer. Unfortunately, it doesn't seem that Apple plays by similar rules. And while most of us will never have a good reason to buy more than two iPads, those of us who have such needs are apparently out of luck.

    Case in point: a medical student recently chronicled his encounter with Apple's lifetime limit in his blog entitled "Protocol Snow." In a nutshell, the dude was simply buying iPads for his buddies who lived out of the country but still wanted (or needed) Apple's cool new tablet. To set the record straight, he wasn't buying the iPads and reselling them for a profit. Instead, he was reimbursed the exact cost of the purchase and shipping.

    Although the guy ultimately got away with more than two iPad purchases, the watchful eye of Apple eventually took notice. And on one fateful return trip to the Apple store to pick up an iPad that had been reserved online, the young man was promptly informed by an Apple Store employee that he couldn't buy the device. Here's how the sales rep allegedly put it: "All I can say is that you have reached your lifetime limit of iPads and will not be allowed to buy any more.

    Perhaps the reason none of us were aware of the lifetime limit of two iPads is because the "real" lifetime limit - according to one Apple Store employee "in the know" - is actually ten. Not two. It appears the sales rep in the story got confused between the daily limit and the lifetime limit.

    So now you know. You can go crazy and buy ten iPad's if you'd really like to. You'll just have to make five trips to the Apple Store to complete your life's work.

    Image via San Francisco Chronicle
    This article was originally published in forum thread: Are You Aware of Apple's Lifetime Limit on iPad Purchases? started by Michael Essany View original post
    Comments 52 Comments
    1. ForumSnoBorderRK's Avatar
      ForumSnoBorderRK -
      haha funny article!! yes i knew the lifetime limit of the ipad though, which is REALLY weird.
      i think some other person showed me that bogus fine print on their website actually. not 100% sure though.
    1. candyman17's Avatar
      candyman17 -
      I call bullsh*t! I personally bought 2 online and 2 at the Apple store and 1 at Best Buy with the same card. I don't know what crack everyone's smoking. This is a stupid article.
    1. macfan406's Avatar
      macfan406 -
      People who bought more than 10 in bulk used the 25 pack educational options.
    1. NegativeBeef's Avatar
      NegativeBeef -
      And how exactly does Apple expect to enforce this? Sounds like bs to me.
    1. whereswaldo's Avatar
      whereswaldo -
      lucky there are 4 apple stores in Toronto, does this meen i can buy 10 at each?
    1. NakedFaerie's Avatar
      NakedFaerie -
      Quote Originally Posted by faschierbasis View Post

      WTF are Apple thinking? Don't they want us to buy more? I thought meant more money for them but it looks like they don't want our money. Fine, I wont even buy one then.
    1. travelbytommy's Avatar
      travelbytommy -
      Sounds like a double standard to me. I have a business, and either the guy at the Apple store last week wasn't aware of this limit, or it doesn't stand for businesses as I told them I was thinking of buying 50 64gb 3g models when they came out and nobody objected.

      Second, as a business owner, this seems like a stupid policy to me. If they are worried about the grey/black markets they shouldn't stop legitimate sales, but rather go after those individuals who attempt to sell on those markets. For instance you can easily buy a grey market camera, the only catch is most companies refuse to honor warranties of said cameras. Unfortunately that system isn't perfect as most people don't know their cheap ebay camera is grey market, but it seems like a whole lot better business plan than apple if they were to just educate people about the risks instead.
    1. chuckiecheese's Avatar
      chuckiecheese -
      Quote Originally Posted by illusion986 View Post
      I call bs on this one. So if i own big business and i need 100 i pads for what ever reason i cant buy it? LOL yeah right. So the article that has been floating around where hospital in CA is buying iPads in bulk............they are way over they limit...The reason this guy might have gotten cut off is because there was a suspicion that he was reselling them, which he was but not for profit.

      It's called if you own a big business and you are an authorized Apple Reseller, you can buy more than 10. If you are not then you are SOL. And of course hospitals and colleges fall in the institutions category so they are not bound by the 10 per person limit...
    1. JedixJarf's Avatar
      JedixJarf -
      This is pathetic.
    1. meatwagon's Avatar
      meatwagon -
      I used to import iphones into canada years ago, and i ran into the same problem, i found a solution, THey only track your credit card number, and its not instant. So i would rive to oregon, hit up all 3 stores 2x and get 12 iphones, thats just with one card, THen i would bring them home make about $2500, call up visa report my card stolen and i would get a new card with a new number, Apple, would have no previous info on this number.
      The only way they can track people right now is on pre orders and apple ID"s
    1. cory's Avatar
      cory -
      I have a feeling this is just to not cut into apple's profits overseas. Once everybody is getting access o them I'm sure that little attention will be paid to this rule. It would be interesting to know if that applies for this model or any iPad. If it's any iPad i just might have to pick and choose what upgrade model I end up buying.
    1. redcard's Avatar
      redcard -
      So there's a 10 per person limit cos some guy in a store who knows a little more than nothing told you?

      The stupidity and knee-jerk reactions by idiots in this thread is laughable.

      I hope you all try to be not so stupid in future
    1. cypherpunk's Avatar
      cypherpunk -
      Quote Originally Posted by cory View Post
      I have a feeling this is just to not cut into apple's profits overseas.
      I doubt it. The iPads being resold overseas have to be bought from Apple first, so it wouldn't have any effect on the money they're making. It would, however, put even more strain on their supply, which they're already having trouble maintaining.

      My strong suspicion is that this is a temporary measure until they get their supply issues sorted.
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Apple products are getting better, but Apple is getting more pathetic.

      WTF? The most pathetic policy ever! At least, there's Best Buy.
    1. mooritexxx's Avatar
      mooritexxx -
      Quote Originally Posted by wilsongeorge View Post
      lucky there are 4 apple stores in Toronto, does this meen i can buy 10 at each?
      Most probably yes! if you have multiple credit cards.
    1. billmilo's Avatar
      billmilo -
      Read the blog entry. He was buying ipads and selling them at a higher price. Of course you're going to raise a stink when you purchase five iPads in a short period of time.
    1. BiGZeus's Avatar
      BiGZeus -
      lets be fair 10 per person is fine wtf is wrong with that who wants 10 for them self.. ? if you buy more than 10 then your clearly up to something making profit at other people expense now if you have a business you will most like be able to talk to apple and set something up you wouldn't walk into a apple store going i want 100ipads they would tell you to **** off, you would have to contact apple and make the arrangements and you probably get it cheaper buying in bulk so in my eyes all is fair
    1. consultant's Avatar
      consultant -
      Apple did this with the original iPhone. There are various ways to bypass it of course.
    1. adrian1480's Avatar
      adrian1480 -

      GAF touches every wall of internets.

      the original story is from one of our NeoGAF posters:


      read at link for full account.

      Quote Originally Posted by billmilo View Post
      Read the blog entry. He was buying ipads and selling them at a higher price. Of course you're going to raise a stink when you purchase five iPads in a short period of time.
    1. yahoowizard's Avatar
      yahoowizard -
      Quote Originally Posted by reddawg View Post
      Apple is so obsessed with stopping jailbreaking they can't see straight that this is a bad business model.
      Steve Jobs: Hmm...how do we stop people from jailbreaking?
      Apple Worker: What if....we sell less iPads!
      Steve Jobs: GENIUS!
      Apple worker: Then they won't have the iPad's to jailbreak...

      Oh, and it's not like you guys wanted 20 iPads each, lmao, I guess there is the time when you have to gift it to others, after buying one for yourself, but yeah, credit card bypass worse case scenario...