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  • Samsung Releases New Anti-iPhone Ads: "It Doesn't Take a Genius"


    As always, Samsung is right on top of advertising their devices as the company recently unveiled its new ad, “It doesn't take a genius,” referring to the Samsung Galaxy S III being a better handset than Apple’s new iPhone 5. According to the advertisement, “The next big thing is already here.” This ad will begin to run in national and regional newspapers start tomorrow and it performs a side-by-side comparison of the two smartphones, with the Galaxy S III seeming to be superior.

    One must admit that the S III might look better on paper with some of its specs being laid out: its larger screen, the better battery life, more RAM, and a longer list of features. It should be pointed out though that some of the features Samsung listed under the Galaxy S III do seem a bit padded. These include “Turn Over to Mute,” “Tilt to Zoom,” and “Shake to Update.” The argument is a bit silly as Apple products have never really been about the best technical specifications. The Cupertino California company prides itself in the combined strength of its hardware, its reliable software, and the mentality that “it just works.”

    What this ad does tell everyone though is Samsung’s point of view regarding Apple. The South Korean electronics giant seems to view the iPhone as the market leader as it continues to bash Apple and its products in its advertisements. If you keep bringing up the competitor in your own advertisements, how good does it make you seem? Some food for thought!

    We’ll find out if the strategy pays off for Samsung as it is currently hard to imagine the results. It’ll definitely give some consumers a few laughs here and there but what matters for the tech giants is the money and if the advertisements are giving consumers the right calls-to-action.

    You can find the full advertisement below:



    What do you think?

    Source: Samsung via AllThingsD
    This article was originally published in forum thread: Samsung Releases New Anti-iPhone Ads: "It Doesn't Take a Genius" started by Akshay Masand View original post
    Comments 173 Comments
    1. Mrteacup's Avatar
      Mrteacup -
      The only features that appeal to a consumer with half a brain will actually see that over half the features are just retarded software features on the s3. Samsung still hasnt realized people want a simple phone with simple toggles pinch to zoom is much easier than tilting your phone to zoom. Autosharing your photos to people 3 feet away from you instead of just showing them it or just texting them it thats just ridiculous. The biggest points personally are the display, ram and nfc.

      they act like a 4.8 inch screen is good? Samsung isnt appealing at all to sophisticated users who have used smartphones. They are appealing to people who fall for things like bigger displays and dont use reason.
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by jrhudson View Post
      everything after nfc is like meh, who gonna use that.
      well the s3 is a pretty good phone.
      Yea it is a great phone but some features will u ever use them? The NFC feat. Is sweet but the phone really could of been made with a better type of plastic.
    1. jrhudson's Avatar
      jrhudson -
      Quote Originally Posted by mlee19841 View Post
      Yea it is a great phone but some features will u ever use them? The NFC feat. Is sweet but the phone really could of been made with a better type of plastic.

      exactly thats what i meant. who's gonna use any of the features after nfc. and alot of people still dont use nfc.
    1. Feanor64's Avatar
      Feanor64 -
      never had a samsung phone but its funny that we have spent months trying to find out and think about new iphone 5 specs but samsung makes a ad and everyone is like who cares about specs lol hhhmmm weird...
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by Mrteacup View Post
      The only features that appeal to a consumer with half a brain will actually see that over half the features are just retarded software features on the s3. Samsung still hasnt realized people want a simple phone with simple toggles pinch to zoom is much easier than tilting your phone to zoom. Autosharing your photos to people 3 feet away from you instead of just showing them it or just texting them it thats just ridiculous. The biggest points personally are the display, ram and nfc.

      they act like a 4.8 inch screen is good? Samsung isnt appealing at all to sophisticated users who have used smartphones. They are appealing to people who fall for things like bigger displays and dont use reason.
      If u ever held a s3 in real life it's weird it's just to wide. But hey it fits 20 million people. Well some people like apples and some people like bananas.
    1. cgfusion's Avatar
      cgfusion -
      Boycott all Samsung Products, I have as well as my friends and their families as well. And they are right thought I do see the best phone.....Apple's iPhone 5! Also better customer service as well.
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by Feanor64 View Post
      never had a samsung phone but its funny that we have spent months trying to find out and think about new iphone 5 specs but samsung makes a ad and everyone is like who cares about specs lol hhhmmm weird...
      Exactly. Where was the crazy hype for the s3. We're their sold out pre orders?

      Quote Originally Posted by cgfusion View Post
      Boycott all Samsung Products, I have as well as my friends and their families as well. And they are right thought I do see the best phone.....Apple's iPhone 5! Also better customer service as well.
      It's just a better built phone all around.

      Quote Originally Posted by jrhudson View Post
      "A totally different plug" that actually made me laugh.
      Lol. That's a good one...
    1. Them3this's Avatar
      Them3this -
      So I took the time to watch a video showing tilt to zoom and some of the other useless features listed.

      Why on earth would I ever use tilt to zoom. The only reason they even have features like that is an attempt to quit getting sued.

      It just boggles my mind. With all specs aside. Just hold the two phones. One feels like a solid 6-800 phone. The other feels like a kids toy.

      At the end of the day. Even if an IPhone could some how be flashed to droid, I still wouldn't want it. It's great that the android market is open source and rooted apps are in the same store as stock but no one in their right mind can ever compare or compete with the "jailbreak" and "Cydia".

      One of my biggest problems with android was its inability to have simple tweaks that made my phone how I want. Cydia on the other hand has very thing. If I wanna hide statusbar elements I simply type in statusbar into Cydia, and a million other examples.

      And themes alone make the iPhone a million times better. ROMS are cool. But a total pain in the ***. Winterboard is simple and easy to use.

      I think us "fanboys" could go on forever. But it's literally worse than politics talking about this.

      Samsung people hate apple. Apple people support their products and dislike Samsung.

      I think droid would do a lot better if they didn't come out with a new one every month. We get an iPhone once a year, for good reason. They make a solid great product with all the features they want to incorporate. Android releases a new phone with every new feature. It's sad
    1. mindblown's Avatar
      mindblown -
      Quote Originally Posted by cgfusion View Post
      Boycott all Samsung Products, I have as well as my friends and their families as well. And they are right thought I do see the best phone.....Apple's iPhone 5! Also better customer service as well.
      when you say customer service, do you mean these guys as well?
    1. Aenima133's Avatar
      Aenima133 -
      I don't understand the big deal about a removable battery. I have never felt the need to remove my battery from my phone. While on the other hand, a friend of mine dropped her SII and the back came off and she LOST her battery. She found it like 3 days later. Granted user error is a factor, but i'm glad i'll never have to worry about LOSING my battery. It's where it needs to be and isn't going anywhere.
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by Them3this View Post
      So I took the time to watch a video showing tilt to zoom and some of the other useless features listed.

      Why on earth would I ever use tilt to zoom. The only reason they even have features like that is an attempt to quit getting sued.

      It just boggles my mind. With all specs aside. Just hold the two phones. One feels like a solid 6-800 phone. The other feels like a kids toy.

      At the end of the day. Even if an IPhone could some how be flashed to droid, I still wouldn't want it. It's great that the android market is open source and rooted apps are in the same store as stock but no one in their right mind can ever compare or compete with the "jailbreak" and "Cydia".

      One of my biggest problems with android was its inability to have simple tweaks that made my phone how I want. Cydia on the other hand has very thing. If I wanna hide statusbar elements I simply type in statusbar into Cydia, and a million other examples.

      And themes alone make the iPhone a million times better. ROMS are cool. But a total pain in the ***. Winterboard is simple and easy to use.

      I think us "fanboys" could go on forever. But it's literally worse than politics talking about this.

      Samsung people hate apple. Apple people support their products and dislike Samsung.

      I think droid would do a lot better if they didn't come out with a new one every month. We get an iPhone once a year, for good reason. They make a solid great product with all the features they want to incorporate. Android releases a new phone with every new feature. It's sad
      My friend is a big droid fanboy LOL :P Cant tell you how many phone he has almost bricked because of rooting and installing custom rom's. Plus seems like who ever develops these roms? there are always glitches, some of the features not working right or not working at all LOL
    1. jrhudson's Avatar
      jrhudson -
      Quote Originally Posted by Carvensno View Post
      My friend is a big droid fanboy LOL :P Cant tell you how many phone he has almost bricked because of rooting and installing custom rom's. Plus seems like who ever develops these roms? there are always glitches, some of the features not working right or not working at all LOL
      whoa, see i have no idea what androids do but root. but i didnt know bricking still existed for them. yay for apple.
      and who cares, im a fanboy of apple. its cause they have great products.
    1. mindblown's Avatar
      mindblown -
      Quote Originally Posted by jrhudson View Post
      whoa, see i have no idea what androids do but root. but i didnt know bricking still existed for them. yay for apple.
      and who cares, im a fanboy of apple. its cause they have great products.
      nonononon, not just great products... but great quality products
    1. jrhudson's Avatar
      jrhudson -
      Quote Originally Posted by mindblown View Post
      nonononon, not just great products... but great quality products
      exactly
    1. cmay227's Avatar
      cmay227 -
      I love how all the apple websites post story after story about samsung this or android that just trying to get a reaction.
      Go to any android site and it's not constant apple bashing. This was a great site yrs ago....now it's garbage. most the post are just biased
      blind apple ibots loyal to what ever apple does. It's really sad. everything on this site is just crying about what other phone makers are doing. good bye modmyi...you have lost your way.
    1. jrhudson's Avatar
      jrhudson -
      Quote Originally Posted by cmay227 View Post
      I love how all the apple websites post story after story about samsung this or android that just trying to get a reaction.
      Go to any android site and it's not constant apple bashing. This was a great site yrs ago....now it's garbage. most the post are just biased
      blind apple ibots loyal to what ever apple does. It's really sad. everything on this site is just crying about what other phone makers are doing. good bye modmyi...you have lost your way.
      okay bye.
    1. cmay227's Avatar
      cmay227 -
      Quote Originally Posted by Carvensno View Post
      My friend is a big droid fanboy LOL :P Cant tell you how many phone he has almost bricked because of rooting and installing custom rom's. Plus seems like who ever develops these roms? there are always glitches, some of the features not working right or not working at all LOL
      google bricked iphone, or iphone error, see how many results you get
    1. Them3this's Avatar
      Them3this -
      What would android even have to write about apple in a negative way? MMI chooses to post topics about relevant legal issues/advertisements.

      This being a topic about why Samsung made a COMMERCIAL bashing apple. But your mad at MMI for talking about it? Odd.

      Maybe android should post topics like "We stole apples touch screen technology"
    1. BoostedEvoIX's Avatar
      BoostedEvoIX -
      Quote Originally Posted by cmay227 View Post
      I love how all the apple websites post story after story about samsung this or android that just trying to get a reaction.
      Go to any android site and it's not constant apple bashing. This was a great site yrs ago....now it's garbage. most the post are just biased
      blind apple ibots loyal to what ever apple does. It's really sad. everything on this site is just crying about what other phone makers are doing. good bye modmyi...you have lost your way.
      Don't let the door hit you in the *** on the way out! Bye!
    1. Them3this's Avatar
      Them3this -
      I keep forgetting that other touch screen phone that came out before apple released the very first iPhone.

      Oh wait...