New Amazon Tablets Not Expected to Impact Apple
During Thursday's grand unveiling of Amazon's new Amazon Kindle Fire HD tablets (not to mention the Kindle Paperwhite and Kindle Paperwhite 3G offerings), the company clearly adopted an unmistakable tone meant to suggest that Amazon will now better compete with the likes of Apple in the tablet market.
As MMi reported
yesterday, Amazon's Kindle Fire HD 8.9" 4G "isn't just the best tablet for the price," Amazon says, "it's the best tablet." Not surprisingly, some think those are fighting words. If so, however, no shortage of industry analysts today are saying that Amazon's fight may already have been lost.
“Net, net, we believe these new tablets are not likely to gain much ground on Apple’s market share,” Kerry Rice of Needham & Co. told clients this morning. Shaw Wu with Sterne Agee chimed in to add that he sees Amazon posing a bigger threat to Samsung and Research in Motion than Apple.
"Apple still rules the tablet world and we believe the soon to be launched 'iPad Mini' at a $250-$300 price point (possibly a bit lower) will expand the company's addressable market opportunity significantly with a 7.85-inch tablet, and potentially even surpassing sales of the regular-sized iPad," Brian White with Topeka Capital Markets said.
According to White and other leading analysts, the iPad mini and Apple's traditional iPad have few if any serious competitive threats to worry about as 2012 winds to a close.