Bruce Willis is Not Planning to Invade Cupertino and Secure His iTunes Collection
Turns out Bruce Willis isn’t invoking his inner Die Hard, and likely doesn’t care what happens to his iTunes music collection.
For those who missed it, and I’m sur many of you did, numerous UK tabloids like The Daily Mail and The Sun reported that Willis was planning to sue Apple over who would inherit the actor’s massive music collection when he dies. Willis was “reportedly looking into setting up trusts” to act as legal “holders” and even looked into possibly suing Apple to make sure the music stayed in the family according to CNET.
However, Emma Heming-Willis (Bruce’s wife) debunked the story via Twitter today replying to a fans tweet that “it’s not a true story.” Parade officially rained on.
But, the story did bring to light an important question: “Who gets my digital crap when I die?” Apparently iTunes and Amazon users who purchase content through their media services are only “indefinitely renting” the content and do not actually own anything. So I guess the question is, when does indefinitely end? Your death?
Obviously no one is investing their fortunes in digital goods in hopes that they’ll someday appreciate in value and act as a digital fortune for their heirs. But, maybe someday, that content will be be valuable enough to warrant the discussion, especially as physical media continues to die out.