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  • Apple's iPhone 'Driving' Change at BMW

    The popular white iPhone first introduced in 2010 with the iPhone 4 has apparently exerted significant influence on the automobile industry - at least for the folks on the design team at BMW.

    The lavish vehicle maker, as it turns out, has seen a surge in the number of white vehicles demanded by drivers and prospective BMW buyers. The reason? BMW designer Sandy McGill credits the popularity of the white iPhone models from Apple.

    Apple, he says, has made "white" fashionable again among luxury product owners. In the past, black - from phones to limos - was the elegant color of choice. Now, it's white. So is Apple really contributing to this reversal of fortune for the color white?

    "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom," McGill admitted in a recent interview. "Apple made white valuable," he added, noting that Steve Jobs' vision for an attractive white smartphone has irrevocable spread to the automobile industry.

    Source: Fortune
    This article was originally published in forum thread: Apple's iPhone 'Driving' Change at BMW started by Michael Essany View original post
    Comments 23 Comments
    1. bigboyz's Avatar
      bigboyz -
      ^^^HAHAHAHA! No offense to this article but there have been dozens of white phones produced from flip phones, candy bar, to smart phones today. I guess because Apple has been making "premium" hardware since they were founded, they sway those with money and power?? IDK..in any event i'd like to see more colors..not just standard black and white. Why not blue, red, green, orange, purple etc..bring it Apple bring it!!
    1. bsltiger's Avatar
      bsltiger -
      Quote Originally Posted by dannyrocket View Post
      Well isn't that the reason we JB?
      At least I do, to make my phone stand out from other iPhones.
      Hard to tell a JB phone from a nonJB when they're all locked and in a drawer, yes?
    1. dannyrocket's Avatar
      dannyrocket -
      Quote Originally Posted by bsltiger View Post
      Hard to tell a JB phone from a nonJB when they're all locked and in a drawer, yes?
      Well, it would be hard to tell any phone apart from one another in a locked drawer unless of course you open the drawer,yes?

      Once that door is open and you have 6 black iPhones sitting there,without a JB, you have to open the phone to see which is yours.
      In my case, all I would have to do is press my home button and right away see its mine.

      I'm sure most jb iPhones have some sort of lock screen tweak installed which would immediately identify your Phone. I know I do.

      I assume everyone here has a jb iPhone since this site originally started as a help site on jb iPhone and iPods,yes?