Apple's iPhone 'Driving' Change at BMW
The popular white iPhone first introduced in 2010 with the iPhone 4 has apparently exerted significant influence on the automobile industry - at least for the folks on the design team at BMW.
The lavish vehicle maker, as it turns out, has seen a surge in the number of white vehicles demanded by drivers and prospective BMW buyers. The reason? BMW designer Sandy McGill credits the popularity of the white iPhone models from Apple.
Apple, he says, has made "white" fashionable again among luxury product owners. In the past, black - from phones to limos - was the elegant color of choice. Now, it's white. So is Apple really contributing to this reversal of fortune for the color white?
"Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom," McGill admitted in a recent interview. "Apple made white valuable," he added, noting that Steve Jobs' vision for an attractive white smartphone has irrevocable spread to the automobile industry.