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  • Eddy Cue Says Apple HD Television Depends on Content


    More dramatic and suspenseful than most television cliffhangers ever could be, suspicions lingering over Apple's supposed plans to enter the connected TV market have ramped up significantly in recent months. But a new report is throwing a big wet blanket on burning rumors that the new Apple product is coming soon.

    On Friday, provocative comments form Eddy Cue, Apple's longtime chief of Internet Software and Services, indicated that the success of the rumored Apple HDTV depends on many factors. But content is chief among them.

    According to Cue, there's no doubt that Apple could deliver a snazzy and better than average television user interface, but that's an "incomplete solution," he says. In fact, Cue thinks that his company wouldn't move forward with such a product unless it could first be able to "deliver content in a way that is different from the current multichannel pay TV model."

    "Unfortunately for Apple and for consumers," says Pacific Crest's Andy Hargreaves, "acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content."

    Given that MMi reported several weeks ago that Apple CEO Tim Cook attended an Idaho tech retreat with the rumored goal of reaching out to potential content partners, Cue's recent remarks seem to underscore why Cook is actively doing everything possible to reach the deals necessary to make the Apple HDTV an eventual reality.

    Source: Fortune
    This article was originally published in forum thread: Eddy Cue Says Apple HD Television Depends on Content started by Michael Essany View original post
    Comments 8 Comments
    1. Mrteacup's Avatar
      Mrteacup -
      ZzZzZz who knew that people wouldnt want to buy a tv without television included..
    1. raduga's Avatar
      raduga -
      I can't wait!
      why should we fork over $25 a month for hundreds of channels
      when we could purchase individual episodes in iTunes for $3 each?

      re-authorizing payment, every time I sit down on the couch
      is the way Television was always meant to be.
    1. LearningMan's Avatar
      LearningMan -
      Duh.
    1. mortopher's Avatar
      mortopher -
      Quote Originally Posted by raduga View Post
      I can't wait!
      why should we fork over $25 a month for hundreds of channels
      when we could purchase individual episodes in iTunes for $3 each?

      re-authorizing payment, every time I sit down on the couch
      is the way Television was always meant to be.
      Umm do you only watch 8 tv shows (episodes) a month?
    1. GrandMstrBud's Avatar
      GrandMstrBud -
      I'm not sure but doesn't this TV look just like a Samsung TV?
    1. desepticon's Avatar
      desepticon -
      I don't understand why Apple wouldn't just give money to production companies to produce their own content. They surely have enough cash. Why go through all the middle men and corporations when they can go straight to the source.
    1. Gamemaster77's Avatar
      Gamemaster77 -
      Quote Originally Posted by GrandMstrBud View Post
      I'm not sure but doesn't this TV look just like a Samsung TV?
      They're all just black rectangles. I'm sure Apple will start claiming they invented that though.
    1. GrandMstrBud's Avatar
      GrandMstrBud -
      Your right Apple probably did and if it went to court they'd win. A jury of fan boys I'm sure