Apple Axes Unpopular Genius Ads Altogether
When Apple fans don't like something, the venerable Mac maker tends to take notice. The criticisms over Apple's most recent Genius advertisements have resulted in the company comprehensively dropping the commercials from every television market in which they were recently aired.
As MMi reported in early August, Apple unveiled a series of ads that were initially broadcast excessively during NBC's presentation of the 2012 summer Olympic games. Within days of their premiere, however, TBWA/Media/Arts Lab - the company that creates Apple's ad campaigns - confirmed that the iDevice maker had withdrawn its ads from Olympics coverage.
But the controversy didn't end there. Pressure mounted on Apple so quickly that word broke early Wednesday that Apple is dropping the broadcast of these ads from television altogether. And the company has no plans to put them on TV again.
Not only has Apple pulled them from the airwaves, as of Wednesday, the unwanted ads were similarly plucked from Apple's website as well as the company's YouTube account.