Report: Half of All Mobile Users in No Hurry for 4G LTE
This probably isn't what Apple wants to hear on the eve of launching what many believe will be the first 4G LTE-ready iPhone next month. But according to the findings of a new survey from Piper Jaffray, 4G LTE connectivity may not be as high of a priority for mobile customers as we thought.
Piper Jaffray’s Christopher Larsen surveyed 1,000 online participants about 4G networks, Baron's learned on Wednesday. And the results may leave you somewhat surprised.
“Based on the survey results, we believe that Verizon (VZ) will continue to win share, but we don’t think the lack of a substantial 4G LTE network will materially hurt Sprint (S) when the iPhone 5 is launched," the report from Larsen reads. "We believe a large percent of wireless consumers will look to purchase the iPhone 5, which could impact near term margins.”
What the analyst is referring to is the fact that almost half of American consumers aren't in a rush for 4G LTE. In fact, these folks primarily don't think they "need" 4G LTE. As we all know, however, Apple has been reportedly planning to make the leap to 4G LTE for some time now. And we will likely see the fruits of Apple's labor next month when the refreshed iPhone turns up.
"Our survey found that 47% of consumers feel they don’t need 4G and that an additional 26% feel that all 4G network technologies are the same," Larsen says. "Only 15% of those surveyed picked out LTE as the best network technology. We think this shows that despite all the 4G advertising, consumers aren’t really focused on it. This is good for Sprint as the LTE coverage laggard of the three national iPhone carriers."