Apple's 6th Generation iPhone Projected to Sell 250 Million Units
Sales expectations for Apple's 6th generation iPhone - tentatively dubbed the iPhone 5 across the blogosphere - are reaching astronomical proportions.
Craig Berger of FBR Capital Markets is the latest market analyst and Apple watcher to step up with a bold projection of where iPhone sales could end up over the course of the device's market life.
In response to the latest lofty estimates, John Paczkowski of All Things D
observed that "iPhone 5 projections threaten analysts’ supplies of superlatives." What Paczkowski was reacting to is Berger's assertion that Apple will sell 250 million units of the 6th generation iPhone.
“We expect the iPhone 5 … has the potential to generate the most promising device upgrade cycle in Apple’s history,” Berger said. “We calculate that the device represents an opportunity to generate earnings of $50 per share throughout its life cycle. We estimate that Apple should sell 250 million iPhone 5 units at an average ASP of $575, generating nearly $144 billion in revenue, $77 billion in gross profit, and $47 billion in net income.”
During the last two weeks, little has changed inside the Apple supply chain, the scuttlebutt from which remains that the new iPhone will be unveiled on or around September 12th.
Source: All Things D