The gaming retail chain, GameStop, seems to have taken a hit over the past year as many users move game downloads to mobile devices and online platforms. Although the retailer continues to maintain a two-thirds share of the retail market, the company’s stock seems to have taken a 26% dive, leaving the company in need of a serious turn-around. It should be noted that last September, GameStop began to take in trade-ins of Apple devices and it has been discovered that Apple products have been part of the company’s master plan to make a comeback. According to the San Francisco Chronicle:
In an effort to avoid the fate of Blockbuster, Circuit City and others in the remainder bin of failed retailers, GameStop has embarked on a daring, if inglorious, strategy: refashioning itself from a console-game purveyor into a repairer and reseller of Apple gadgets, betting that its retail visibility will prove an advantage.
When the program first began last year, GameStop claimed that customers could receive up to $180 for an iPod Touch, $300 for an iPhone, and $400 for an iPad, based off of the condition the device was in. According to GameStop’s site, users can now receive up to $148 for an iPod, $360 for an iPhone, and $388 for an iPad. Apple seems to have also benefited from this refurbished program, as it offers used gadgets for a fair price. In this case, most users can save up to anywhere between 10-20% off a device.
GameStop’s president, Tony Bartel, said “The velocity of this trade program has exceeded our expectations.” The retailer has already been in the pre-owned business for quite some time selling product such as the Xbox 360, the PlayStation 3, and other gaming consoles. The San Francisco Chronicle noted that GameStop’s pre-owned business already accounted for nearly 46% of the company’s profit. It is even being said that MacBooks may also soon end up in the company’s offerings so those in the market might want to keep their eye out.
Source: San Francisco Chronicle via 9to5Mac