Making your product look similar to the market leader doesn’t always seem to be the right way to go about things and Samsung seems to have experienced this first hand. Samsung discovered this when it aired its first commercial for the Galaxy Tab 10.1, the tablet was so similar to the iPad that half of TV viewers thought it was an Apple product. Only 16% realized it was made by Samsung, which is an even more astonishing statistic.
This is all information according to the latest internal Samsung document that surfaced this week. The document suggests that the Korean company’s Galaxy Tab was so closely designed to the iPad that it had a hard time differentiating it and making customers realize it wasn’t an Apple product. The report, which was submitted as evidence in the Apple vs. Samsung trial this week read the following:
Given Apple’s already strong position in the tablet category, it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad.
With evidence such as this along with internal documents revealing that Samsung mimicked Apple’s iPhone, it’s hard to see how Samsung is even fighting back. The company seems to be arguing that the Samsung Galaxy Tab 10.1 wasn’t successful because customers couldn’t even tell the difference between the device and the iPad. If that is the argument you are bringing up for your defense, isn’t something wrong in the first place?