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  • Study: 1 in 3 Consumers Will Buy an Apple HDTV


    Almost everyone in America today has a perfectly good and functioning television set. But when Apple releases its yet-to-be-confirmed connected HDTV, nearly one in three consumers will still line up to get their hands on Apple's "next big thing."

    Although most Americans have a 7-year upgrade cycle with their living room television, Apple's debut product in this category will inspire millions of people to buck that trend and get the TV as soon as it's released.

    A new study from Piper Jaffray shows that approximately 30% of survey respondents (folks who currently are NOT in the market for a new TV) said they would indeed purchase the Apple HDTV as long as it is priced at or below $1,500.

    "The level of interest generated by the ecosystem potential shows how powerful the Apple ecosystem has become, as demonstrated by the fact that 67% of all survey respondents interested in the TV owned an iPhone, iPad, or both," writes veteran analyst and Apple watcher Gene Munster. "The bigger theme that is emerging from this data point is Apple is becoming less a product and more of a platform company that consumers find increasingly more difficult to leave."

    As of this writing, Munster and his firm believe the Apple HDTV won't materialize until at least next summer, although a public confirmation and demonstration of the forthcoming product could come early in 2013.

    Source: Barron's
    This article was originally published in forum thread: Study: 1 in 3 Consumers Will Buy an Apple HDTV started by Michael Essany View original post
    Comments 26 Comments
    1. yellowcake916's Avatar
      yellowcake916 -
      Quote Originally Posted by MetallicaFan1991 View Post
      Erm, you have no idea what you're talking about.........Panasonic TV's have super deep black levels and high contrast ratios. Panasonic is a worldwide brand and Panasonic own Pioneer Kuro's technology. Nothing will beat Panasonic TV's picture quality once they unleash the Kuro tech to compete with OLED TV's.

      Agreed 100%. Vierra's are way too good and gray to gray scale is by far the best on any t.v. Also It's one of the best gaming HDTV's out there with minimal input lag, next to asus monitors. Thumbs UP~
    1. charlyc's Avatar
      charlyc -
      Quote Originally Posted by MetallicaFan1991 View Post
      Erm, you have no idea what you're talking about.........Panasonic TV's have super deep black levels and high contrast ratios. Panasonic is a worldwide brand and Panasonic own Pioneer Kuro's technology. Nothing will beat Panasonic TV's picture quality once they unleash the Kuro tech to compete with OLED TV's.
      Panasonic never made a good TV. Sony was the leader but Samsung has them beat by far now.

      Read this article:

      http://articles.boston.com/2012-06-2...sony-panasonic
    1. bigboyz's Avatar
      bigboyz -
      It will be the best of the best as always..look at the monitors now, PC users salivate every time they walk by my 27" Mac monitor
    1. quidam_brujah's Avatar
      quidam_brujah -
      I could see them adding some sort of feature that would allow you to do desktop mirroring utilizing something more akin to RDP instead of requiring the computer to compress it's screen into some kind of video feed. The upshot being that older Macs could mirror to the new iTV whereas an ATV can't let you do that: it gives people with ATVs another reason to get the iTV.

      I already have a TV in every room, and an ATV in the main, 3 iPhones, 3 iPads, an iMac and 2 MBPs. Unless the tv in the main room breaks, not sure why I would need an iTV.
    1. zinjen's Avatar
      zinjen -
      Quote Originally Posted by charlyc View Post
      Panasonic never made a good TV. Sony was the leader but Samsung has them beat by far now.

      Read this article:

      Sony, Panasonic tying up in advanced TV displays - Boston.com
      ^THIS and I can't emphasize so much. You might as well by a Daewoo TV.
    1. LearningMan's Avatar
      LearningMan -
      I think some here may have Panasonic confused with PIONEER.