Apple Pulls Unpopular 'Genius' Ads From Olympic Games
It isn't often that Apple drops the ball on marketing. But when it comes to a series of ads that the company broadcast excessively during NBC's presentation of the 2012 summer Olympic games, Apple clearly didn't take home the gold for best commercials.
On Tuesday, TBWA/Media/Arts Lab - the company that works with Apple on creating ad campaigns and the commercials we've all seen a gazillion times in recent days - confirms that the iDevice maker has withdrawn its ads from Olympics coverage.
So what's the big deal? As it turns out, a lot of viewers and Apple fans simply didn't like the commercials. They really
didn't like the commercials, actually. Some of the unkind words used to describe them cannot even be repeated here. Nonetheless, Apple apparently took heed and yanked the ads.
At this time, however, neither Apple nor its marketing partners will confirm that the removal of the spots come in response to viewer complains. Of course, I don't think we necessarily need anyone to confirm the obvious.