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  • Samsung Executive: "Fighting Over Rectangles" is Unreasonable


    According to Wired, Samsung’s Chief Product Officer Kevin Packingham recently alluded to Apple’s aggressive pursuit of patent litigation, finding it “unreasonable that we’re fighting over rectangles, that’s being considered as an infringement.” Here, the rectangles he’s referring to are Apple’s design patents which are being asserted against the Samsung Galaxy line of smartphones and tablets in a high-stakes court case that started just yesterday.

    During his interview with Wired, Packingham said Samsung is simply defending itself against claims that are “defying common sense. We’re all just scratching our heads and saying, ‘How is this possible that we’re actually having an industry-level debate and trying to stifle competition?” This was based off asserts being made against Samsung “Consumers want rectangles and we’re fighting over whether you can deliver a product in the shape of a rectangle.” Here he continued on to say that a rectangle isn’t the product of research and development investments and while some of Samsung’s products have such a shape, they aren’t considered “to be an art of science that [they’ve] created.”

    Packingham called on the technology industry as a whole to help solve what he claimed was an allegedly broken U.S. patent system by not stifling competition with design patents that are not “particularly unique, and really don’t represent intellectual property.” The South Korean electronics maker currently holds over 100,000 worldwide patents, some of which are design patents though the product chief is quick to point out that they are “not as simple as the rectangle” alluding to Apple’s iPhone patent. He described Apple as the lone aggressor among patent-holding tech companies. Packingham mentioned the following:

    In the current environment, there’s just one company that’s firing the first shot consistently. Most everybody else seems to be getting along really well. There are a few areas where there has been some contention recently, but if you look at those areas of contention, they were legitimate and people were able to come to terms, business terms, that were reasonable. That’s the way the system should work."
    A California jury trial regarding the matter started just yesterday to help resolve the issue. It is currently being seen as one of the most important patent cases in recent U.S. history.

    Source: Wired
    This article was originally published in forum thread: Samsung Executive: "Fighting Over Rectangles" is Unreasonable started by Akshay Masand View original post
    Comments 36 Comments
    1. BhadKarma's Avatar
      BhadKarma -
      "that's the way the system should work"
      I'm an apple fan boy... And I agree with Samsung right now from that article. On the fence now ... Lol

      If only they made a different shape lol
    1. Carvensno's Avatar
      Carvensno -
      Well Nokia designed a new looking windows phone without it looking like the iPhone and it's rectangle in shape. So it is possible to make a Phone without it looking like the iPhone.

      Plus they have already said that the iPhone 5 was SJ last project that he involved with.
    1. Raybeast's Avatar
      Raybeast -
      Quote Originally Posted by Nerd View Post
      Apple is such a patent troll. The S-Voice feature in the GS3 is derived from Vlingo's tech that existed prior to Siri.
      I suspect that this is Apple's ploy all along. To try to disrupt a product right before it launches so that it loses it's popularity with the public. They tried the same with HTC recently. As far as I can see Apple has never invented anything. They are a great marketer and purchaser of others' patents. But as companies become mega-goliaths instead of spending money on R&D and improved production lines they use the courts to improve their bottom line and hurt consumer choice and buying power.
      What are you talking about? Apple has never invented anything?! You sir, are way off. I am pretty sure the iPod was the start of mp3 players similar to that, and their operating system Mac OS X. No operating system was even close to Mac's. Apple has invented hundreds of things.
    1. Anonymous's Avatar
      Anonymous -
      These comments have been fun to read.
    1. alanjf's Avatar
      alanjf -
      Quote Originally Posted by Raybeast View Post
      What are you talking about? Apple has never invented anything?! You sir, are way off. I am pretty sure the iPod was the start of mp3 players similar to that, and their operating system Mac OS X. No operating system was even close to Mac's. Apple has invented hundreds of things.
      The iPod was NOT the first digital music player (or "MP3 player" ). In the 90's there was the MPMan, Diamond Rio (a friend of mine had one), Creative NOMAD Jukebox, HanGo Personal Jukebox (I had one), and several others. Apple did not invent such a thing by any means, they just designed their own and gained success from it.
    1. Slimz's Avatar
      Slimz -
      Quote Originally Posted by Raybeast View Post
      What are you talking about? Apple has never invented anything?! You sir, are way off. I am pretty sure the iPod was the start of mp3 players similar to that, and their operating system Mac OS X. No operating system was even close to Mac's. Apple has invented hundreds of things.
      You sir should pick up Jobs book and read how he obtained a lot of the technology they employ today. Jobs openly admitted to stealing ideas from IBM and things from devices to create that little ipod. and said he had no shame in doing it. Look at the ideas taken from Android in iOS 5, like the notification center. Which is a piece of trash on an unhacked iPhone.
    1. VerizonIphone4_help's Avatar
      VerizonIphone4_help -
      Quote Originally Posted by dsg View Post
      I think patent battles should be solved with a fist fight between the CEOs of the company's involved
      a fight to the death would be even better
    1. pcboy123's Avatar
      pcboy123 -
      Just for the SAKE to stir more S$%^ up, we forgot about this lovley phone. came out the same year iPhone Gen1 did...

      HTC Touch Dual
      https://en.wikipedia.org/wiki/HTC_Touch_Dual

      Attachment 603317

      so why didnt Apple go after them.. ?
    1. fadadman's Avatar
      fadadman -
      Quote Originally Posted by NakedFaerie View Post
      Apple NEED to loose a lot of these pathetic cases.
      The only reason Apple sue Samsung is because they know Samsung have a better product and Apple cant compete against such a good product so they sue them and try to ban the better product instead of making a better product themselves.
      ^
      im inclined to agree with you

      Quote Originally Posted by scottjl View Post
      If they didn't want to get sued over it, they shouldn't have pretty much copied Apple's design, hell it's been shown even the cables, power brick and box were pretty much ripoffs! Don't tell me they couldn't have used any other design.

      Samsung is only crying foul because they're the one being sued, if someone copied off their designs they'd be suing them, any company that says otherwise is full of it.
      My friend,your'e ignorant to the facts. even apple knows that Samsung phones are favoured among consumers. if it was just a cheap piece of plastic why even bother? unless it posses competition.
    1. sw606's Avatar
      sw606 -
      Honestly, it is not about the shape of the phone; it is the appearance/look of the phone. Appearance does sell. Samsung is fully aware of that. Do you think Samsung would copy the look of a Windows/Nokia phone? If you want to copy the look of a phone, copy the top selling phone - iPhone. It wouldn't hurt. Samsung knows it. Samsung is not the only company doing that. All the Korean companies are following this copy-cat principal. Have you noticed that? Most of the Korean cars look just like a German car, Bimmer/MB/Audi. Why? Just ilke what I said earlier, appearance does sell. And it doesn't hurt to copy.
    1. pcboy123's Avatar
      pcboy123 -
      Quote Originally Posted by sw606 View Post
      Honestly, it is not about the shape of the phone; it is the appearance/look of the phone. Appearance does sell. Samsung is fully aware of that. Do you think Samsung would copy the look of a Windows/Nokia phone? If you want to copy the look of a phone, copy the top selling phone - iPhone. It wouldn't hurt. Samsung knows it. Samsung is not the only company doing that. All the Korean companies are following this copy-cat principal. Have you noticed that? Most of the Korean cars look just like a German car, Bimmer/MB/Audi. Why? Just ilke what I said earlier, appearance does sell. And it doesn't hurt to copy.
      Appearance = SEX/Y which sells..
    1. sw606's Avatar
      sw606 -
      It is not about the shape; It is the APPEARANCE/LOOK of the phone. Appearance does sell. Samsung understands that. Do you think Samsung would copy the look of a Windows/Nokia phone? The motto is, "if you want to copy, copy the best one." That is what Samsung has been doing. Samsung is not the only Korean company doing that. Most of the Korean companies are following that copy-cat way. Have you not noticed that most of the Korean cars look like a German car, Bimmer/MB/Audi? Why? Just like what I said earlier, APPEARANCE DOES SELL.

      It is not about the shape; It is the APPEARANCE/LOOK of the phone. Appearance does sell. Samsung understands that. Do you think Samsung would copy the look of a Windows/Nokia phone? The motto is, "if you want to copy, copy the best one." That is what Samsung has been doing. Samsung is not the only Korean company doing that. Most of the Korean companies are following that copy-cat way. Have you not noticed that most of the Korean cars look like a German car, Bimmer/MB/Audi? Why? Just like what I said earlier, APPEARANCE DOES SELL.

      Quote Originally Posted by pcboy123 View Post
      Appearance = SEX/Y which sells..
      You got it.
    1. dsg's Avatar
      dsg -
      since when can anyone patent a basic mathematical shape? the patent system is totally ****** up
    1. tongxinshe's Avatar
      tongxinshe -
      Quote Originally Posted by rkswat View Post
      I agree with both of you. If Henry ford could of cornered the market with a patent for "motorized vehicle with 4 wheels" he would of cleaned house....... What other design does one expect a phone to come in?
      Look at how most phones look like before iPhone was introduced, and then look at how most phones look like after iPhone was introduced, you will know that "other designs" were dominant. Apple took the risk of making the big change and happened to be successful. Shouldn't all of the other companies give Apple at least a little respect by not copying the style too closely? Among all of these company, Samsung is the one did thing too much to an extreme -- they just use almost exactly the same styles Apple took the risk of testing the market!

      Quote Originally Posted by pcboy123 View Post
      Just for the SAKE to stir more S$%^ up, we forgot about this lovley phone. came out the same year iPhone Gen1 did...

      HTC Touch Dual
      https://en.wikipedia.org/wiki/HTC_Touch_Dual

      Attachment 603317

      so why didnt Apple go after them.. ?
      Come on, that one is too much different from any version of iPhone. Simply pick any Andriod phone ever shipped, you will see that they are more similar to an iPhone than this HTC Touch Dual.

      Quote Originally Posted by td1439 View Post
      The real problem is whoever decided Apple should be given patents for shapes and colors. That's just asinine. That being said, if Apple was so confident in the quality of their products, you'd think they would lay off the endless lawsuits.
      You still don't get the slightest idea. Apple is not regarding its products as pure technology products, it is regarding them as fashion products with near-to-cutting-edge technology. When it comes to fashion products, the look and feel, or say "style", is a very important property to protect.
    1. thomaspeter's Avatar
      thomaspeter -
      Well, to him they may be just rectangle but one can know in detail about the policy of the Apple from the statement of the Steve jobs who said that he would go thermo-nuclear against the android... which means for Apple, the devices are much more than just rectangles.
    1. znbl's Avatar
      znbl -
      Quote Originally Posted by tongxinshe View Post
      Look at how most phones look like before iPhone was introduced, and then look at how most phones look like after iPhone was introduced, you will know that "other designs" were dominant.
      You know, I'm really getting tired of hearing this (non)argument.

      First of all, there is plenty of evidence showing that phones were already heading in this direction, so it's quite possible phones would have ended up this shape even if the iPhone had never come to pass, it just may have taken longer.

      Second, devices of rectangular shape and a home page full of icons has been around LONG before, back in the day of the Pal Pilot, which came out in the mid 1990's. This is the basic design that the iPhone uses, which shouldn't be that surprising considering how generic in both physical and software appearance it is. On the software side, it's just a grid of icons with labels, hardly something new. It's a great device for what it is (all the better when jail broken, IMHO), but please don't sit there and pretend that everything about the iPhone was Apple's original idea.