Study Shows Correlation between Retina Display iPad and Enterprise Adoption
According to a new study, ever since Apple launched the third-generation iPad with Retina Display in March, the Cupertino California company has seen adoption amongst business users increase significantly. The data from the Consumer Intelligence Research Partners
reveals that iPad sales to business users have picked up since the iPad with Retina Display debuted.
Out of all the consumers who bought the third-generation iPad, 21% indicated they are more likely to use the touchscreen tablet for business. This number is compared to the 13% of iPad users across all models who said they would use their iPad for business. The information by no means points toward business being the main use for the iPad, as leisure is still the most dominant way that people interact with their tablets. The data does show that business use for Apple’s tablet continues to increase though as it’s the single largest increase of any category in the study.
Many of the other categories such as Internet, entertainment, e-mail, education, reading, and apps all remain unchanged. Business and in this case social networking (which saw an increase from 11% to 16%) were the only two categories that increased. CIRP’s research also concluded that devoted Apple enthusiasts are more likely to find ways to use their iPad for business and less likely to play games. To clarify here, Apple devotees were identified by the CIRP as customers who own an Apple TV, an AirPort Wi-Fi Router, or a Time Capsule.
Another conclusion the study helped reach was that customers with an iPad that had larger storage were “more serious” about finding purposes to use their iPad for business. Although there was a correlation with the capacity of the device, the differences didn’t exist when comparing a Wi-Fi only version to a 3G or 4G LTE connectivity capable iteration of the device. Regardless, Apple seems to be slowly making their way into enterprise and the business world with their tablet, which is a market they have had their eye on for a while.
Source: Consumer Intelligence Research Partners