Study Shows How Much The iPhone is Truly Worth to Average Customer
We all know what we paid for our current or previous generation iPhone. But the dollar amount we coughed up for the Apple smartphone is different from what the device is actually "worth" to us. At least that's the suggestion made by a new study that seeks to expose just how valuable the iPhone is to the average device owner.
According to a new survey conducted by - you guessed it - Piper Jaffray analyst Gene Munster, the average iPhone user says his or her device has a value of $313. If you're curious as to what mobile users said their Android device was worth, the answer is... a lot less. The typical mobile user says an Android device is worth just $220 in comparison.
To reach these findings, Munster surveyed hundreds of iOS/Android customers around the world (but chiefly in the U.S. and in Asia). Based on details provided about the survey and how it was conducted, respondents were asked to assign a dollar value to their iPhone or Android device.
As we've said, the average value assigned to the iPhone was $313. So why is this important? If the subsidy burden on carriers results in higher prices for the next generation iPhone, it's unlikely that a minimal price hike would deter iPhone sales in any meaningful manner.