Nielsen: Android and iOS Platforms Continue to Lead Smartphone Market Share
A new report from the market analytics firm, Nielsen
, found Android’s U.S. growth to outpace Apple’s iOS as smartphones accounted for two thirds of all new wireless phone purchases for the first time ever. According to the report, the growth of smartphone penetration in the U.S. continued in the second quarter of 2012 as 54.9% of mobile users owned a smart device at the end of June.
The information is contrary to last quarter’s report, as Android accounted for more new users than iOS which led the segment as Google’s OS appeared to be plateauing. Overall, Android continues to keep the market share advantage with 51.8% while 34.3% of smartphone owners opted for the iPhone. BlackBerry trailed with an 8.1% share of the market.
Both the Android platform and the iOS platform show signs of growth during June, with 54.6% and 36.3% share respectively of the recent smartphone buyers. The two operating systems accounted for over 90% of the total smartphone market in the U.S. with RIM’s BlackBerry lagging far behind with 4% AND Windows Phone and other platforms combined to take the remaining 5%. The highest share of users once again went to Apple among nation’s largest smartphone manufacturer with 34% of the market. Samsung ended up going with 17% of all Android sales, followed by HTC and Motorola which came in 14% and 11% respectively.
It’s likely that the results may change in the third quarter of 2012 with the expectations of a redesigned next-generation iPhone on the horizon. We’ll have to wait and see once the Nielsen
reports are released for the timeframe including the new iPhone to see how the market shifts and adjusts.