Greenpeace Tepidly Comes to Apple's Defense on Green Technologies
As MMi has consistently covered
this week, the Cupertino California tech giant has been blasted by officials in San Francisco in response to its decision to remove its products from the EPEAT environmental rating program. The city was so incensed that an effort is underway to pull all Apple desktops and laptops from municipal agencies there.
Apple subsequently responded to the outrage by stating that it takes a “comprehensive approach” to making environmentally-responsible products and that Apple products "are superior in other important environmental areas not measured by EPEAT."
Incredibly, despite being blasted by the organization in the past, Apple is getting some unexpected support - although tepid support at best - from the folks at Greenpeace, who assert that Apple has, indeed, made progress on going green.
"Apple’s clean energy policies have significantly improved," a new communication from Greenpeace reads, but Apple still has a long way to go before Greenpeace is fully satisfied (an eventual outcome that is dubious at best). "Despite a welcome commitment by Apple in May that its data centers will be coal-free and powered by 100% renewable energy," the report reads, "the analysis reveals that Apple still lacks a plan that outlines a realistic path to eliminate its reliance on coal to power its iCloud."
Nonetheless, progress is progress. And Apple seems to be making laudable strides toward going green. But only time will tell if Apple's commitment to pro-environment technologies will pacify the company's most ardent critics over the long haul.