There's no denying the unfortunate reality that Best Buy is struggling financially. And with that struggle comes the urgency to change that which isn't working. For Best Buy, one of the first changes being tinkered with is appearance.
According to a new report in the Wall Street Journal, the attempted turnaround begins by making the store's "cavernous electronics emporiums" look more like Apple's stylishly sleek retail outlets. In other words, Best Buy is striving to emulate a look that's working out really well for the Mac maker.
The heart of a test store near Best Buy's headquarters here is a Solution Central help desk, rimmed with chairs and manned by the company's black-tied Geek Squad. It strongly resembles the Genius Bar at Apple's stores.
Best Buy tells the WSJ that its sleek and more slimmed-down store "is focused less on displaying every conceivable gadget and more on connecting customers with employees who can answer questions or help program equipment." No word yet on when this new look will roll into your neighborhood. But it's probably coming soon.