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  • 'iPad Mini' Could Be Bigger Market Maker Than The Original iPad


    It's safe to say that the iPad Mini is coming. Following years of rumors and speculation, a compact iPad model with a 7.85-inch screen is being confirmed left and right across the supply chain and among leading industry analysts with their ears close to trusted sources.

    So when the iPad Mini finally rolls out, what will be the impact - both for consumers and for Apple?

    For consumers, says Topeka Capital Markets analyst Brian White, the device will likely be a big hit and a must-have device, particularly in emerging tablet markets like China, where the cost of the regular-sized iPad is out of reach for many. So large are these markets, however, that the iPad Mini may see an initial sales surge that even tops the major waves made by the first-gen iPad's release in spring 2010.

    In addition to the smaller price tag, the smaller size of the tablet will actually be a big selling point. "A 7.85-inch 'iPad Mini' would likely prove less obtrusive during social outings and more easily tucked into a purse or jacket than a 9.7-inch iPad," White believes.

    The analyst predicted that a smaller iPad would impact the larger tablet by a "relatively minor" range of 10 to 20 percent.
    "Although we would expect the 'iPad Mini' to have a lower margin profile versus the current iPad, the magnitude of the difference will largely depend on what features are left out of the smaller iPad and thus the gap could be relatively minor," White said, adding that the new iPad Mini will be priced between $250-$300 and launched later this summer or early this fall.

    Source: PCMag.com
    This article was originally published in forum thread: 'iPad Mini' Could Be Bigger Market Maker Than The Original iPad started by Michael Essany View original post
    Comments 22 Comments
    1. Malik112099's Avatar
      Malik112099 -
      At one point in time it was safe to say the current iphone was going to be teardrop shaped and a large case manufacturer even made a few thousand cases for it. Look what happened.
    1. Breezer23's Avatar
      Breezer23 -
      This will just cannibalize the sales of the standard iPad.