Amazon Reportedly Planning to Purchase 3-D Map Startup
Amazon is reportedly close to acquiring a 3-D mapping startup adding to the mobile map war between Google, Apple, and now, possibly Amazon.
The 3-D company Amazon is close to reaching a deal with is UpNext, which currently has apps for iOS, Android, and the Kindle Fire. UpNext utilizes vector graphic-based images to populate cities with 3-D virtual buildings. Apple and Googleís 3-D mapping tech uses photographs, which arenít scalable like vector graphics.
While the vector-bases maps are functional and eye-catching, UpNext currently only supports 3-D maps for just over 50 cities, and only 23 have textured 3-D roadways. With so few cities supported the allure of the vector-based 3-D maps is currently more a novelty than a true feature.
Amazonís intentions with purchase remain unclear, especially considering the Kindle has no GPS functionality. But, the purchase is definitely another indicators of the massive mobile war being waged on all fronts by Google, Amazon, Apple, Microsoft, and many others.