Owning the most profitable square footage of any global retailer in human history, Apple takes very seriously what it does with its retail space. And from the reports we've been hearing, it looks like a change could be coming to the Genius Bar at your nearest Apple Store.
On Sunday, Gary Allen of ifoapplestore.com reported that Apple is, indeed, making adjustments to the Genius Bar setup at one store location (with the underlying suggestion being that this is a corporate test that could lead to wider implementation where appropriate and feasible).
According to what is evidently revealed in the image presented, the service center is notable for its bigger than normal table as well as its position in the store. The change is said to have come about in the wake of concerns regarding crowded stores and limited space for iPads on the Genius Bar counter.
Apple is testing out a new configuration that increases Genius Bar capacity, and emphasizes the use of iPads to manage service records. The designersí solution to Genius Bar crowds was to pivot the GB table by 90-degrees so that itís perpendicular to the rear wall of the store, and to eliminate the iconic kids seats and tables.