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  • Pricing May Be Secret to Surface Tablet's Success


    On Tuesday, MMi's Phillip Swanson meticulously outlined the pros and cons of Microsoft's freshly unveiled Surface tablet, which by all accounts, heralds Microsoft’s entry into the tablet market - a move that has the potential "to be a legitimate challenger if for no other reason than Microsoft owns over 90% of the personal computing OS market share worldwide."

    But in addition to the positive attributes (and no shortage of borrowed ideas from Apple) that underscore the creation, look, and functionality of the Surface tablet, there may be one attribute above all others that will do the most to help Microsoft knock the iPad down a peg or two: the Surface tablet's price.

    As of this writing, Microsoft hasn't confirmed what the company's new tablet will cost. But the buzz inside the company suggests that the Surface may tread deep below the surface of where other competitive tablets dwell. In fact, the Surface tablet may not only be priced below the new iPad's introductory level, it could also be priced below the Amazon Kindle Fire, which presently retails for just $199.

    Microsoft's long anticipated foray into tablet territory was believed to have been the chief motivator for Apple to create a so-called iPad Mini, which some analysts believe could be announced this fall and similarly be priced at or below $199. If so, Microsoft will have a much harder time gaining traction against Apple in this arena.
    This article was originally published in forum thread: Pricing May Be Secret to Surface Tablet's Success started by Michael Essany View original post
    Comments 37 Comments
    1. shortysos7's Avatar
      shortysos7 -
      Quote Originally Posted by terrorhead View Post
      Yep I'm talking out of my ***. And your right Macs do get viruses. I've had my mac for 6 years still no viruses. And M$ can keep their 90% market share along with the 90% virus attacks.



      Yep I'm also an ignorant hipster you got me pegged. I know your next guess is a construction worker so good for you. Sorry for liking a computer that just works. And I didn't mean to hurt anyones feelings.
      lmao wheres the like button.

      Lol I personally feel even though many people are trying to shoot this tablet down and many like it, I think it is good for apple. Competition is good source of motivation for anyone. The better this tablet is, the better Apple products or any other products the come after it will be because really they have no choice. I for one am also an all out apple fan for many years now. But I still think the success of this tablet is a good thing for Apple. Never a good thing to get complacent on top.
    1. Italia411's Avatar
      Italia411 -
      Quote Originally Posted by bluestrk View Post
      I love when people talk out their ***. MACs get viruses as well. Reason being till recent years MAC has been way below the radar of main stream users choice of computer. Kinda happens when M$ has 90% market share on OS, you become a target.
      So Mac owns as much market share in the computer world as BMW does in the auto world? How is that a bad thing? Lol
    1. Greatbiguns's Avatar
      Greatbiguns -
      That keyboard / cover is B@D @SS!!
      I'm a hard core APPLE Fan, but I have to give them credit for that great idea...
      I love the option of using a real keyboard but I hate the fact that all of he add-ons make my iPad larger, this keyboard / cover is great!
    1. lkailburn's Avatar
      lkailburn -
      Quote Originally Posted by fbiryujin View Post
      There is no way that a tablet with an i5 processor and a full desktop OS will retail under $199. Less than the entry level iPad, maybe. Less than Kindle Fire, highly unlikely
      I agree with you there. But they are probably talking about the RT version which does not have the i5 or full OS.
      As much as I would want the Pro version to be that inexpensive.(i'm going to be watching the updates on this like a hawk and will likely be a day 1 buyer). Personally i think the idea of a 3rd gen i5 proc in a tablet, with full OS and a slew of ports sounds freaking amazing. A perfect replacement for my 14" laptop that I bring around to all of my clients as a consultant.

      -Luke
    1. psp257's Avatar
      psp257 -
      Quote Originally Posted by Eddy91 View Post
      They are, thinking they are all web, graphic, software devs, when really they have a £1000 facebook machine. Bellends
      FACEBOOK MACHINE? wow, you do realize macs can do A LOT more than simple stuff like Facebook. my first example: Steam. i have quite a lot of games, and even the most demanding games run fine on median settings with me. i do also have a pc that i built, and i do prefer gaming on that over my macbook, but hell, a macbook is just more than a Facebook machine, or any mac in general.
    1. Dark_Ninja's Avatar
      Dark_Ninja -
      I agree. Macs are awesome machines, I love mine. I'm not a computer gamer although I do play WoW on both Mac and PC. I'm a console gamer. Xbox FTW! But I think Windows 8 will be amazing as its full touch screen optimized.
    1. MaStA819's Avatar
      MaStA819 -
      Oh boy...out come the fan boys. God forbid other companies attempt to be innovative and make things Apple doesn't have...

      PC stands for personal computer...in what way is a Mac not a personal computer?

      As others have said, Macs can get viruses as well, but most coders writing viruses want to target the largest amount of users at once which would be Windows users. So just because viruses are much more widespread on Windows doesn't meant that it isn't possible on Macs.
    1. Italia411's Avatar
      Italia411 -
      [QUOTE=MaStA819;6581355]Oh boy...out come the fan boys. God forbid other companies attempt to be innovative and make things Apple doesn't have...


      What did you expect at a iOS website? Fan droids?
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by terrorhead View Post
      Soon Windows users can sync their viruses and take them on the go.
      Some people just love to live under a rock. I've been using Windows since 95 days without any antivirus and still have to see what a virus looks like.
    1. Italia411's Avatar
      Italia411 -
      Quote Originally Posted by vinaygoel2000 View Post
      Some people just love to live under a rock. I've been using Windows since 95 days without any antivirus and still have to see what a virus looks like.
      Must not have Internet connection
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by anekin007 View Post
      Only idiots who click on links from junk mail from random people they don't know get virus or spyware. Web browsing gets viruses? If you stay clear from porn sites or illegal software sites you should be clear. The Internet is safer than you think. It's the user that makes the errors. One of my laptops ran without a antivirus for years and I never caught a single thing.
      Amen to that. Where's the like button.

      Quote Originally Posted by Italia411 View Post
      Must not have Internet connection
      50/5 Mbps.
    1. Dark_Ninja's Avatar
      Dark_Ninja -
      Not every person who owns a PC gets viruses ya know? I Download plenty of programs and (other stuff), I do all kinds of stuff on my PC, play WoW. I have not had a virus and trust me I would know. I just know how to use the Internet properly.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by fbiryujin View Post
      There is no way that a tablet with an i5 processor and a full desktop OS will retail under $199. Less than the entry level iPad, maybe. Less than Kindle Fire, highly unlikely
      Sure there is. Here are two potential scenarios for you:

      1. Microsoft buys their customers. They take huge losses to flood the market with their awesome new tablet and get people talking about it (they did this with their Windows Phone to a less extent perhaps than what I am proposing).

      2. They subsidize the hell out of the OS with a bunch of non-removable bloat. PC manufacturers already do this. You get Windows 7 and you have a bazillion trial (and some non trial) applications preloaded. Most of that junk never gets used (at least by anyone I know).

      3. A combination of points 1 and 2.

      FWIW there are supposed to be two version of the tablet. One runs full blown Windows 8 on a an i5, the other basically has a mobile cpu the likes of what we see in smartphones.
    1. dfheje's Avatar
      dfheje -
      Any chance this cover/keyboard will work with an iPad?
      Or a similar alternative?
    1. Bear_Grylls's Avatar
      Bear_Grylls -
      "(and no shortage of borrowed ideas from Apple)"

      Yeah, because Apple's ideas are all super original and unique. /sarcasm
    1. Dark_Ninja's Avatar
      Dark_Ninja -
      Quote Originally Posted by Bear_Grylls View Post
      "(and no shortage of borrowed ideas from Apple)"

      Yeah, because Apple's ideas are all super original and unique. /sarcasm
      Lol dude that's a losing argument. For some reason people think that their favorite brand is the best and always has been the best and always will be the best. Forgoing all actual reality. People seem to forget that apple was about bankrupt but Microsoft bailed em out. Lol funny how things work out isn't it? I mean wouldnt it have been easier to let them die out then these people wouldnt even have the iPhone hahaha
    1. Jorkus's Avatar
      Jorkus -
      This article is based on nothing. There's no way microsoft is going to sell a tablet like this for $200 when an iPad is selling for $500. Undercutting the competition is one thing, but $200 is ridiculous.