Apple 'Bleeds' 20% of its Tablet Market Share in 4th Quarter
On Thursday, research firm IDC published the latest findings from its worldwide tablet shipment research. And the results reflect a substantial loss of market share for Apple's iPad during the 4th quarter. Although some reports make it sound as though Apple is "bleeding" market share, it's important to point out that the iPad was largely the only marketable tablet in existence for a massive portion of 2010. With a full slate of competitors and iPad knock-offs now available, the dip in market share doesn't really come as much of a surprise to anyone - including the folks at Apple.
"Strong holiday sales of media tablets were in line with IDC projections and strong consumer interest in the category while device vendors scrambled to offer products competitive with Apple's iPad and now iPad 2," said Loren Loverde, vice president, Consumer Device Trackers. "Media Tablets are on pace to reach shipments of roughly 50 million units in 2011."
During the fourth quarter of 2010, Apple's share of the tablet market was 73%. During the third quarter, however, it was 93%. IDC primarily blames the Samsung Galaxy Tab for eating into Apple's market share, as the Galaxy Tab captured a not-too-shabby 17% of shipments in the fourth quarter. Despite the over-dramatized response to Apple's decreased market share, it should be noted that the iPad retained a commanding 83% market share for all of 2010.