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  • Steve Jobs Worked Toward President Obama's Reelection Right Before Passing


    It has been well documented over the last nine months how Steve Jobs spent his final weeks before ultimately passing in October at the age of 56. But in addition to overseeing the launch of the iPhone 4S and mapping out the immediate future of his beloved Apple, Steve Jobs was up to something else too.

    Bloomberg reports that Steve Jobs "tore into" President Barack Obama's campaign strategists "for all the White House was doing wrong and what it ought to be doing differently, before going on to explain how the campaign could exploit technology in ways that hadn’t been possible before."

    “Last time you were programming to only a couple of channels,” Steve Jobs allegedly told campaign chief Jim Messina in reference to Web and email. “This time, you have to program content to a much wider variety of channels."

    In the short period of time Jobs had left, the iconic Apple boss reportedly spent no shortage of it guiding Obama's campaign staff on areas of marketing and communication (via mobile channels) in which they could drastically improve.

    Overall, Jobs' message was clear: the 2012 reelection campaign had to be all about mobile technology. According to Messina, “[Jobs] knew exactly where everything was going... He explained viral content and how our stuff could break out, how it had to be interesting and clean.”

    Source: Bloomberg
    This article was originally published in forum thread: Steve Jobs Worked Toward President Obama's Reelection Right Before Passing started by Michael Essany View original post
    Comments 14 Comments
    1. unison999's Avatar
      unison999 -
      another Jobs article...
      I swear one day I think I am going to read "Jobs Resurrected himself designed iPhone 6 and went back into his crypt".
    1. spazturtle's Avatar
      spazturtle -
      Well at least nobody can say all apple things are white and shiny here.... i'm gonna let my self out
    1. Silverado1987's Avatar
      Silverado1987 -
      I forget who but they said Steve jobs mapped out and helped with ideas on stuff that was at least 10 years in the future for apple. So you will see his name alot
    1. Just Dummy's Avatar
      Just Dummy -
      I'm still waiting for the Human CentiPad.
    1. Evan88's Avatar
      Evan88 -
      They say the Republicans are pampering to the rich. If true, why do the rich vote for Obama? Hmm.
    1. JedixJarf's Avatar
      JedixJarf -
      Quote Originally Posted by spazturtle View Post
      Well at least nobody can say all apple things are white and shiny here.... i'm gonna let my self out
      wow.
    1. Cokeman's Avatar
      Cokeman -
      Quote Originally Posted by spazturtle View Post
      Well at least nobody can say all apple things are white and shiny here.... i'm gonna let my self out
      That was definitely uncalled for.
    1. spazturtle's Avatar
      spazturtle -
      Quote Originally Posted by Cokeman View Post
      That was definitely uncalled for.
      Can jokes be uncalled for?
    1. Airwaves182's Avatar
      Airwaves182 -
      Quote Originally Posted by spazturtle View Post
      Can jokes be uncalled for?
      To People with thin skin who can't take a joke.
    1. mmaboi21's Avatar
      mmaboi21 -
      Quote Originally Posted by Airwaves182 View Post
      To People with thin skin who can't take a joke.
      I love your avatar, lol.

      Quote Originally Posted by Silverado1987 View Post
      I forget who but they said Steve jobs mapped out and helped with ideas on stuff that was at least 10 years in the future for apple. So you will see his name alot
      +1
      Heard that too, was an article here actually.
    1. rkswat's Avatar
      rkswat -
      Quote Originally Posted by Evan88 View Post
      They say the Republicans are pampering to the rich. If true, why do the rich vote for Obama? Hmm.
      LoL.... it's rich v poor not dem v repubs. IF you think any of them really care about us (the average people) you're dumb. However there is one party that feels people are most important and one party that feels money is most important. I'll let you figure out which is which but it won't be very hard.

      The fact that on party wants to strip regulation, one party that wrote the rules so gas companies can poison wells and destroy land, one party that fought for deregulation that destroyed our economy..... can you guess which one?

      If they are sitting in Washington you can pretty much bet the average person's needs are the furthest thing from their minds.
    1. exNavy's Avatar
      exNavy -
      Well there's something I don't like about jobs.
    1. varunsipp's Avatar
      varunsipp -
      I think we should remember Steve Jobs for what he did for us. I don't like to talk about political issues. Steve is a name who make iOS revolution over the market.
    1. alanjf's Avatar
      alanjf -
      Quote Originally Posted by varunsipp View Post
      I think we should remember Steve Jobs for what he did for us. I don't like to talk about political issues. Steve is a name who make iOS revolution over the market.
      Yes, Steve Jobs was involved in a lot of things, but why should things like what this topic illustrates be hidden?