.Com just isn't good enough for Apple. The tech titan is looking to buck tradition in a very self-promotional fashion as the company lobbies for a new website address that could launch the era of the ".apple" domains.
The AP reported Wednesday morning that the beans were spilled on Apple's plan at a London-based conference. As it turns out, ".apple" is in good company among the proposed domains that other iconic brands are similarly looking to establish.
The Internet Corporation for Assigned Names and Numbers says thousands of requests have been made. They include the likes of ".microsoft," ".bing," ".android," ".amazon," and even ".bestbuy." To give you an example of how big this pool of pitches presently is, as of this writing, there are only about 300 active domain suffixes around the world today.
Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late, and found desirable ".com" names taken, would have alternatives.
Although the public can now comment on the proposals, it should be noted that companies don't take these pitches lightly. Why not? In addition to a review period of at least one or two years before a decision to accept or decline the proposal is made, companies had to pay $185,000 per proposal.