Chitika: Features Drive iOS Users to Update, Not Security
According to a new report by Chitika, iOS users jump to a new version mainly for the enticing features instead of the increased security which is often provided. The analytics firm looked at iOS adoption rates and found that 12.5% of users installed iOS 5.1.1 within the first week and compared it to the 20% who grabbed the feature filled iOS 5 in the first seven days.
“Users of Apple mobile devices are, as a group, much quicker to upgrade their software when a new release touts new features, rather than security fixes,” says Chitika. This seems to make sense as most users don’t feel that they will become victims of a security issue.
Overall, the iOS adoption rate is high when compared to the Android platform. Recent statistics from Google show that 7% of Android handsets run the latest release, which is Android 4.0 (Ice Cream Sandwich). The number is miniscule when compared to the 83.3% of iOS users who are using some version of 5.0. With this being said, it is likely many users will be upgrading in the near future as iOS 6 is likely to be released soon. The news was recently revealed
as iOS 6 banners have been seen up in preparation for WWDC 2012.