Ultrabooks Said to be “Too Pricey” When Compared to Apple’s MacBook Air
According to Brian J. White of Topeka Capital Markets, the next-generation lineup of computers based on Intel’s thin and portable Ultrabook specification are not as impressive as they seemed. In a note to investors he recently wrote the following: “our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold we deem necessary for this new category to be a big success.”
At the Computex show in Taipei, Taiwan, a new Gigabyte-branded Ultrabook with an 11-inch screen and a carbon fiber exterior was priced at a range between $999 and $1,299. Other companies such as Acer and Asustek also showed off what many would consider an “attractive” Ultrabook model but in the end, it didn’t really matter. The reason it didn’t matter was because the price point was too close to that of a MacBook and many would prefer to just stick to buying a MacBook Air instead. “In our view, if consumers are not getting a significant discount for a Windows-based Ultrabook, they will simply opt for the best and play $999 for Apple’s MacBook Air.”
For those of you who didn’t already know, the Ultrabook specifications were inspired by the success of Apple’s MacBook Air, which relies largely on solid-state storage and lacks an optical drive to offer both a think and sleek design along with long battery life. While companies gear towards making Ultrabooks, Apple is gearing up to utilize Intel’s latest-generation ultra-low voltage Ivy Bridge processors.
The Ultrabook wasn’t the only thing commented on here. White also gave his thoughts on Windows 8 stating the following: “The look, feel and functionality of Windows 8 is certainly an upgrade from Windows 7 and should be a successful launch this October. However, we still believe the Apple digital grid (or ecosystem) remains the most closely integrated and intuitive in the world.”
Regardless of what is said though, time will tell how Apple’s MacBook Air will stack up against Intel’s Ultrabooks.