When Amazon launched the Kindle Fire tablet last year, some industry analysts were quickly calling the compact, affordable multimedia tablet the entity that would finally knock the iPad off of its lofty perch. Not surprisingly, the hype surged as holiday sales put the Kindle Fire on track to become one of the season's most sought-after gifts.
But the hype has undeniably cooled. And now the folks who predicted the Kindle Fire to become "next big thing" in tablets have more than just egg on their faces. They have enough omelets and cholesterol streaming down their cheeks to choke a horse.
Following Monday's report from ABI that shows the iPad now accounts for two in every three global tablet shipments, ChangeWave Research reported Tuesday that the Kindle Fire's popularity is cooling in a big hurry.
But by the time of ChangeWave’s March 2012 survey – with the new Apple iPad launch stealing the momentum – demand for the Kindle Fire tumbled. And the big question since then has been can the Amazon Kindle Fire rebound?
So while no one is saying the Kindle Fire is dead... no one is saying the Kindle Fire is about to kill the iPad either.