Apple airs Two New iPhone 4S Commercials
Apple recently aired two new television commercials promoting the iPhone 4S, this time starring popular actor John Malkovich, who starred in hit movies such as “Of Mice and Men.”
The two commercials follow the trend of previously aired iPhone 4S commercials, all of which show off the highlight of the device: Siri. The first commercial titled “Joke” highlights Siri finding the weather, getting calendar information, searching restaurants nearby, and last but not least, telling a joke (hence the title). The advertisement can be seen below:
The other advertisement that was aired was titled “Life” and followed the same trend. Here, Malkovich discusses life with Siri. Siri shares tips about life with Malkovich and holds what seems like mini conversation. This advertisement was a bit unique in that it was trying to show consumers how advanced Siri is in a different way than just daily uses seen in many other commercials. This advertisement can be seen below:
Upon the release of the iPhone 4S, Apple's focus on promoting Siri has seen to do the Cupertino California company great success. The sales have reflected the success of the current iPhone and Siri has proven to be a big hit among consumers since its debut. It wouldn't be surprising to see additional commercials highlighting the feature, at least until the announcement of the next-generation iPhone.