Steve Jobs Wanted to Make an Apple Branded Automobile
It sounds like a bad joke, but there are some vestiges of truth behind the assertion that Apple could produce a company-branded automobile dubbed the "iCar." As it turns out, Steve Jobs actually spoke of such a creation. And he definitely wasn't joking.
Shortly before his fall 2011 passing, the iconic co-founder of the world's most profitable company began dramatically expanding - at least on the drawing board - the potential reach of Apple's product line. In addition to laying the groundwork for a forthcoming connected HDTV offering, Jobs envisioned something much more unorthodox.
"Look at the car industry, it's a tragedy in America. Who's designing the cars?" says J. Crew CEO and Apple board member Mickey Drexler in a new interview. "Steve's dream before he died was to design an iCar and I think it would've been probably 50% of the market. He never did design it."
He also didn't deny that such a vehicle could still manifest. If the Google "smart car" continues to make progress, there's a chance Apple may attempt to bring Jobs' vision for the iCar to life. For the present time, however, Drexler says Apple's next venture is the living room - a suggestion that the iTV will be here much sooner than the iCar.
Source: Business Insider