As MMi has routinely covered in recent months, the folks at Greenpeace have been vocal to say the least about their disapproval of Apple's environmental record.
Greenpeace’s anger dates back to Apple's attempt to present itself as a clean-energy proponent and practitioner. But the international environmental organization says that Apple’s huge Maiden, North Carolina data center is anything but "green."
This week, Greenpeace has begun projecting messages (think gigantic laser pen but with Twitter comments) on the outer shell of Apple's headquarters in Cupertino, California. Other members of Greenpeace have begun protesting directly outside of the N.C. data center location.
Greenpeace also projected messages onto the glass entryway into one building asking Apple to "just stop using coal" and "be part of the next century, not last."
"Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy," says Greenpeace USA Director Phil Radford. "As Apple’s customers, we love our iPhones and iPads, but we don’t want to use an iCloud fueled by the smog of dirty coal pollution."