Cadillac debuted their new "Cadillac User Experience" infotainment control system last year at the CTIA mobile technology conference in San Diego. This year, in order to help new owners get acclimated with the CUE system they’re providing every 2013 Cadillac XTS buyer with a new iPad.
The iPad initiative is part of a larger effort by Cadillac to reaffirm itself as a leading luxury brand as well as introduce new buyers to the advantages of a wide range of new technologies in their vehicles. The initiative also includes a new owner-education program that requires every Cadillac dealership to have two “certified technology experts” on hand trained by 25 XTS tech pros circulating the country. The mission is to help new owners get the most out of the new CUE system.
Cadillac even has a dedicated CUE education and trouble shooting call center for customers. If the call center can’t help customers with their problem, the usual trip to the dealership won't be necessary as Cadillac will send a specialist to the customer's home.
The iPad each new XTS owner receives is a CUE educational tool as well. It comes with a number of preloaded apps including MyCadillac, OnStar RemoteLink, and an app that simulates the CUE experience on the iPad. The app allows new owners to familiarize themselves with the Cue system's features before they turn into distracted and frustrated drivers.
*Photo courtesy of Wired*
“We need to think about helping [owners] with the learning curve. Even if you get a walk-through at the dealership, you’re going to forget about a lot of the features. And we want the customer to learn about CUE on their own time,” — Mike Harland, head of Cadillac customer experience.