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  • Apple Boosting its Retail Space Inside Target, Wal-Mart?


    Here's a headline you may have expected.

    Upon news yesterday (check out MMi's coverage) that retail giant Target is dropping all Amazon Kindle products from stores - including the red hot new Kindle Fire - word surfaced today that Apple is poised to expand its retail presence inside of Target stores.

    With all the space freed up by the removal of Amazon products, it seems like a natural fit for Apple to fill the void. But according to today's published reports, Wal-Mart is also expected to allocate more precious in-store real estate to Apple products.

    "We believe the Target/Apple relationship will not expand to the full Mac lineup given Target does not sell a significant line of PCs," Piper Jaffray analyst Gene Munster told investors this morning. Nonetheless, Apple's presence may blossom into more of an "Apple store inside of a Wal-Mart/Target" type of arrangement.

    As of this writing, there's no word on when such a dramatic development may occur, but Apple is actively testing an expanded store-in-a-store concept at a select few Target and Wal-Mart stores in the U.S. today. If that goes well, expect big changes at your largest neighborhood retailers in the near future.

    Source: Apple Insider
    This article was originally published in forum thread: Apple Boosting its Retail Space Inside Target, Wal-Mart? started by Michael Essany View original post
    Comments 4 Comments
    1. Slim J's Avatar
      Slim J -
      It makes me mad. I buy Amazon cards quite a bit and the Walmart by my house recently quit carrying Amazon cards and replaced them all with iBooks. The nearest place I can find with them is a Best Buy 30 miles away
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by Slim J View Post
      It makes me mad. I buy Amazon cards quite a bit and the Walmart by my house recently quit carrying Amazon cards and replaced them all with iBooks. The nearest place I can find with them is a Best Buy 30 miles away

      Damn 30 miles away.
    1. Chalty669's Avatar
      Chalty669 -
      My walmart store has 32 feet of apple accessories, 8 feet of iPod docks, Two cases one for iPod and one for iPad. Now they are saying that these mods are being added to all stores. Transition for this is walmart week 16 which starts may 12th.
    1. Nickaroni22's Avatar
      Nickaroni22 -
      I'd gladly drive 30+ miles to avoid Walmart!