Apple Created the Most Ridiculous Inspirational Corporate Film in History
In case you’re not currently watching the above video, mouth agape, like I did earlier today, then what you’re not watching is the most bizarre corporate morale boosting video ever put to celluloid
The video titled “1944” is a WWII-themed short film Apple produced to inspire employees during a corporate retreat in Hawaii in 1984. Craig Elliot, Former Apple employee and current CEO of Pertino Networks, supplied NetworkWorld with the video. Elliot claims to his knowledge the video has never been shown outside of the retreat. The only proof it even existed were two snippets from the video that appear in a photo montage tribute made by Apple employees to celebrate Steve Jobs’ 30th birthday.
The $50,000 production goes to great lengths to challenge criticisms that Apple’s Macintosh lacked software (which it did) by including purported pledges from Microsoft’s Bill Gates and Mitch Kapor of Lotus Development Corp.
The production value is almost mind-boggling hilarious. Everything is coated in a thick, gooey layer of nacho cheese with hammy dialogue and purposefully horrible jokes. Although, the microchip poker was kinda funny. Maybe.
But, Steve Jobs as Franklin Delano Roosevelt is the icing on this very tall, and very expensive cake. Jobs even copies FDR’s signature cigarette holder. Somehow, I would love to see Bill Gates or Steve Ballmer do something like this. Also, keep an eye out for the girl from the famous 1984 Apple commercial released the same year.
You can watch the full, nearly 9-minute video here