Desperate times, they say, call for desperate measures.
With BlackBerry's prospects for a profitable future falling faster than the weight of a contestant on the Biggest Loser, it comes as little surprise that Research in Motion will do just about anything these days to gain some attention and generate some sales.
And we mean anything.
According to published reports late Monday, it was the BlackBerry maker that was behind the controversial "Wake Up" campaign that transpired outside of an Apple store and other well-populated and traveled areas in Australia.
RIM's protest at the Apple store involved a flash mob of black-clad demonstrators shouting at customers to "wake up."
"We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia," RIM now admits.
The campaign is designed to help draw attention toward the looming BlackBerry 10's release. RIM says the company has further surprises in store for May 7, when it will make a revelation of sorts that will help show Australians and others what a smartphone for business can and should be able to do.
Source: The Age