The Daily for iPad Arrives... Finally
"New times demand new journalism," News Corp. chairman Rupert Murdoch told members of the media gathered in New York City Wednesday morning. Following months of repeated delays, not even blizzard-like conditions across New York would deter today's big launch of The Daily
for Apple's iPad.
"The challenge was to take the best of traditional journalism and combine it with the best of contemporary technology. The iPad demands that we completely re-imagine our craft," Murdoch added. Working with News Corp. along the way, naturally, was Apple. iTunes will be the vessel through which every issue will be delivered to its paying readers. As expected, the paid-subscription of The Daily
will run you $0.99 per week.
delivers what News Corp. calls a unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds. Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. In a release that accompanied Wednesday's launch, Apple chief Steve Jobs praised the new digital publication. “News Corp. is redefining the news experience with The Daily,” Jobs said. “We think it is terrific and iPad users are really going to embrace it.”
“In short," Murdoch concluded, “we believe The Daily
will be the model for how stories are told and consumed in this digital age.” Ultimately, however, that's a determination for iPad owners to make. For News. Corp and Apple, the test for their "baby" has officially begin.