25% of New iPad Purchases Are From Newbie Apple Product Owners
Apple's third-generation iPad has done wonders to bring previous non-Apple customers out of the woodwork.
On Thursday, leading research outfit NPD Group reported that an impressive 25% of all new iPad purchases are made by individuals who have never before owned an Apple product - no iPhones, iPods, or Macs.
Although just 33 percent of U.S. homes now own Apple products, that number is growing exponentially with each passing year. And while 69 percent of this consumer base owns iPods, ownership of iPads is ballooning tremendously - especially this year.
"iPad sales are growing much faster than any other Apple product has this soon after launch," writes NPD analysis director Ben Arnold. "In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem."
Apple's overall product ecosystem, however, has renewed meaning for many Apple fans today. In the past, being a part of the Apple community simply meant owning one Apple product. Today, the iDevice line alone has prompted many Apple loyalists to expand their reach into iOS-powered devices - a trend that will continue and spread to other Apple products and services.
"Apple’s OS X, iOS, and App Store are platforms specially tailored for their products," Arnold asserts. "Should more households become multiple Apple product homes, these platforms will become even more important in the acquisition and sharing of content between devices."
Source: NPD Group