Tim Cook: iPad and MacBook Air Convergence Won't be Happening Soon
Apple’s CEO, Tim Cook, doesn’t see success in Microsoft’s strategy to have Windows 8 power everything from notebooks to tablets to devices that converge the two concepts together. Cook even went as far as comparing the convergence of the two to a refrigerator with toaster functions on the side. The whole idea was deemed as poorly conceived by Cook when asked about the possible convergence of the iPad and MacBook Air products into a single device that combines the portability and utility of each by Richard Gardner of Citigroup.
Gardner asked the Cook to “comment on why he doesn’t believe the PC and the Ultrabook and tablet markets will converge” to which Cook responded “Anything can be forced to converge, but the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone.” He even went as far as comparing it to the aforementioned “you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user.”
Apple’s intent to create distinct products with both the iOS platform and the OS X platform have been clearly evident since the original iPad was launched in early 2010. It was noted that both platforms have freely borrowed functionality from each other from Messages to Reminders to Game Center and the Notifications Center (which is planned for the upcoming OS X Mountain Lion) but the form factor of tablets and notebooks aren’t destined to merge anytime in the near future due to how the two categories of products are actually used.
Cook stated that “the iPad has taken off, not only in consumer [markets] in a meaningful way, but in education and in enterprise, and it’s sort of everywhere you look now.” He noted that as the ecosystem gets better and the company continues to make great products, the limit is nowhere in sight.
While Cook noted that the two platforms have freely borrowed functionality from each other from Messages to Reminders to Game Center and the Notifications Center planned for the upcoming OS X Mountain Lion, he said the form factor of tablets and notebooks aren't destined to merge anytime soon, due to how the two categories of products are actually used.
After touching upon the universal appeal of the iPad, Cook discussed a tremendous potential for conventional system such as the MacBook Air saying that “you wouldn’t want to put these things together because you end up compromising in both and note pleasing either user. Some people will prefer to own both, and that’s great too. But to make the compromise of convergence, we’re not going to that party.”