Apple Launches "iPhone in Business" Landing Page for the Enterprise World
A recent update to Apple’s iPhone landing page brings a new section dedicated to enterprise customers, showcasing the iPhone’s capabilities both in the office and out.
The “iPhone in Business” site holds five subsections including: iPhone at Work, Integration, Apps for Business, Profiles and Resources. The site boasts a comprehensive look into how the iPhone can help a business and the new page even uses preinstalled apps such as Calendar and other third party apps to illustrate how the smartphone can be used to streamline operations at a large business.
The “iPhone at Work” section highlights the large number of apps available for business organization and management, including travel planning, meeting scheduling, and constant contact with coworkers. Here the page advertises mostly third-party apps such as OmniFocus and analytics tools such as Roambi. On the “Integration” page, Apple offers information regarding how iPhone’s support for Microsoft Exchange, VPNs, and enterprise Wi-Fi make it an appealing choice. Links to Apple Support documents regarding integration and enterprise-related rollouts are also found on the page.
The “Apps for Business" page shows how top business and productivity apps from the App Store can help in a variety of different situations (with links to purchase the apps through iTunes as well). The “Profiles” page features links to stories where the deployment of an iOS device (an iPhone or iPad) helped large companies and small companies alike. Last but not least, the “Resources” page helps aggregate a number of useful support articles and guides to get an enterprise started with iOS devices.
The whole concept of creating an enterprise focused iPhone page is a great move by Apple as the products have been gaining traction in large and small businesses alike. This should help further organize, support, and reach a larger number of businesses who either use or are planning to use an iOS device in their work environment.