Activists Storm The Roof of Apple's Irish Headquarters
As MMi reported
last night, Greenpeace has taken aim at Apple over the company's alleged excessive use of coal power in running its cloud-based digital services known as iCloud.
Of course, it's one thing to formally issue a complain, and it's something else altogether to protest a company by scaling the roof of its national headquarters.
On Wednesday that's exactly what happened. Four Greenpeace activists climbed on top of the roof of Apple's headquarters in Ireland. They held a mini-protest on the roof, displayed signs articulating their message, and passed out other literature in an attempt to better inform the masses.
Apple, as you might imagine, isn't pleased with the protest. But the iPhone maker also isn't dodging the argument at hand. Apple maintains that it's newest and forthcoming data centers are some of the cleanest and most environmentally responsible facilities of their kind in the world.
“Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60% of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country,” Apple said in a statement that comes in direct response to Greenpeace's assertions.
“We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100% renewable energy,” the statement added.