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  • Greenpeace Blasts Apple for Rotting The Environment with iCloud


    On Monday, MMi reported that a number of leading environmental groups and activists in China say they detect a perceptible difference in how Apple has done business in the last twelve months. That is, Apple has been more accountable to and respectful of the environment and its workers.

    But not so fast say the folks at Greenpeace, the well-known non-governmental environmental organization with locations in more than forty countries. A new report from the group is blasting Apple by accusing the iDevice maker of perpetuating "dirty energy," chiefly through the iCloud platform.

    If you're wondering how iCloud is bad for the environment, Greenpeace says it relies chiefly on coal-based power. Apple, much like Amazon and Microsoft, relies "heavily on dirty energy to power their clouds."

    "Instead of playing catch up, Apple has the ingenuity, on-hand cash and innovative spirit to Think Different and make substantial improvements in the type of energy that powers its cloud," Greenpeace says. "If Apple is really interested in having the 'high percentage' of renewable energy it claims to want for the iCloud, it will have to look beyond the initial steps for on-site generation and use its tremendous cash reserves to invest in or purchase renewable energy and also to put pressure on Duke Energy to provide cleaner energy."

    No response yet from Apple over the Greenpeace jab.

    Source: Greenpeace
    This article was originally published in forum thread: Greenpeace Blasts Apple for Rotting The Environment with iCloud started by Michael Essany View original post
    Comments 24 Comments
    1. jbardi's Avatar
      jbardi -
      Stupid hippie environmentalists... The electricity in Greenpeace offices are powered by dirty energy, as are their computers and the ISP that they use to check their email and send out these stupid, hollier than thou reports with! And I doubt they all ride their bikes to work in their pressed suits.

      Talk about the pot calling the kettle black!
    1. Breezy215's Avatar
      Breezy215 -
      WTF?!? Coal????
    1. Suppa's Avatar
      Suppa -
      Coal? Powering iCloud? Seriously? Apparently there's not enough trees to hug any longer.
    1. GmAz's Avatar
      GmAz -
      Quote Originally Posted by Breezy215 View Post
      WTF?!? Coal????
      Yes, coal is still a major source of electricity in the US.
    1. expl0itfinder's Avatar
      expl0itfinder -
      Quote Originally Posted by GmAz View Post
      Yes, coal is still a major source of electricity in the US.
      Lol
    1. andypropaganda's Avatar
      andypropaganda -
      Quote Originally Posted by jbardi View Post
      Stupid hippie environmentalists... The electricity in Greenpeace offices are powered by dirty energy, as are their computers and the ISP that they use to check their email and send out these stupid, hollier than thou reports with! And I doubt they all ride their bikes to work in their pressed suits.

      Talk about the pot calling the kettle black!
      Do you know this for sure? I'm not saying you're wrong, but are you just assuming? Or do you know for sure?

      Also, as stupid as you might think it is, they're right. Apple could definitely be doing more to be more environmentally and energy friendly.
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      Yes, the could invent the iCar that runs on iGas and make the iPlant that spits out iLectricity...

      But then we'd have to call it Green Apple.

      And nobody likes them apples.
    1. Zon's Avatar
      Zon -
      **** them. How many of those Yippies use iPhones?
    1. Whiskyradi0's Avatar
      Whiskyradi0 -
      Greenpeace is a pimple on the anus of the whole environmental (bowel) movement.
    1. Eonhpi's Avatar
      Eonhpi -
      Just get some solar panels lol
    1. Mrteacup's Avatar
      Mrteacup -
      ..lol why is this focused on ICloud? I highly doubt that uses the most "dirty energy" at apple..
    1. turncoat's Avatar
      turncoat -
      ^^^^
      There's nothing wrong with pressure being put on Apple to do better here at home. If the most capitalized company can't make a difference, why should anybody else be expected to?
    1. Xx_Illusions_xX's Avatar
      Xx_Illusions_xX -
      Waaaaa waaaaa Apple isn't being earth friendly or whatever. Go cry about something else and go hug some trees.
    1. NakedFaerie's Avatar
      NakedFaerie -
      So to make greeenpeace happy lets all stop sending emails and SMSs and start sending letters made out of paper so more trees will be needed to get cut down to support the overwhelming amount of messages we send each other.

      If there is something really stupid to protest about you can bet greenpeace is behind it.
    1. rcm's Avatar
      rcm -
      Quote Originally Posted by Eonhpi View Post
      Just get some solar panels lol
      The iCloud is covering the sun so that won't work.
    1. blind56's Avatar
      blind56 -
      I thought Apple had a huge solar farm powering that huge iCloud campus??
    1. keenpois0n's Avatar
      keenpois0n -
      honestly, WHO GIVES A DAMN. greenpeace, stfu & gtfo
    1. Norb's Avatar
      Norb -
      Shouldn't they be going after the coal power plant? I'm pretty sure that Apple is not dropping coal into their data-center and making the power there.
    1. scroogelives's Avatar
      scroogelives -
      Well if that's how green peace feel then we should help them!!!! Yes instead of burning coal we should burn green peace!!
    1. dhamien's Avatar
      dhamien -
      Yeah, **** nature. Who gives a ****? It's not like global warming is an issue ...