According to Google’s CEO, Larry Page, the company is “quite focused” on reaching the lower end of the tablet market as Apple’s iPad continues to dominate the high-end price range.
It was announced in its recent earnings call for the first quarter of 2012 (where a revenue of $10.65 billion and an income of $3.39 billion was reported). The search giant also announced a 2 for 1 stock split, which was intended to preserve the company’s “founder-led” approach. During a Q&A session in the quarterly results conference call, Page fielded a question regarding the company’s strategy for Android tablets :
I think there's a number of Android tablets out there and obviously, we have strong competition there as well (referring to Apple’s iPad). Obviously there’s been a lot of success on some lower-priced tablets that run Android, maybe not the full Google version of Android. But we definitely believe there’s going to be a lot of success at the lower end of the market as well with lower-priced products that will be very significant. And it’s definitely an area we think is important and we’re quite focused on.
The time continues to pass for Google to deliver on its promised “tablet of the highest quality,” which is what Chairman Eric Schmidt said four months ago, promising that such a device would be released within six months. As of right now, recent forecasts have continued to estimate Apple’s tablet market share remaining above 60% and continuing to retain control of the market through at least the year 2016.
Source: Business Insider, Google